Product Marketing Manager

13 hours ago


mumbai, India MARKETING Full time

Study company productsTranslate technical details into benefits for the userFollow and analyze market trends to position productsDevelop product marketing strategies (pricing, advertising, product launching)Craft compelling messages across marketing channels (landing pages, ad campaigns)Work with various teams (design, content, acquisition, product, sales) to implement strategiesTest marketing product features, releases and ad copyEvaluate projects using relevant KPIs and feedback from existing and prospective customersDevelop and implement promotional activities such as promotions and product launches both online and offlineCreate product content such as  videos, website copy and blog postsGain insight into customer use of current products, and buyer personasMeasure and optimize the buyer journey as it relates to product feature adoption and usageManage marketing budget and approval processesCreate quarterly marketing plans for user acquisition and user engagementCreate consistent positioning statements, messaging to generate marketing collateralsMaintain and manage competitive intelligence and comparisons by working with cross-functional teams and research



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