Vashi Integrated
3 weeks ago
Digital Campaigns & Lead Generation
- Plan and execute performance-driven B2B campaigns over Google Ads, LinkedIn, Facebook, Instagram, and relevant industry platforms for the SMB and SMC segment.
- Shadow on Account-Based Marketing (ABM) initiatives targeting strategic enterprises; drive campaign orchestration and reporting.
- Optimize digital campaigns for MQL generation, measuring CPL, conversion rate, and ROI; collaborate on audience strategy and creative testing.
- A/B test creatives, CTAs, landing pages; manage end-to-end ad operations.
Lead Management & CRM Administration
- Own CRM workflows for lead capture, validation, categorization, assignment, and reporting (HubSpot preferred).
- Track funnel KPIs (MQL/SQL/Conversion rates); develop dashboards; present campaign analytics to leadership.
- Validate and tag leads; serve as CRM admin for lead hygiene and process optimization.
Social Media & Content Promotion
- Manage B2B social profiles (LinkedIn, Facebook, Instagram, etc.) and maintain an aligned content calendar.
- Promote blogs, webinars, case studies, and events; monitor engagement metrics and iterate strategy per insights.
- Release, repurpose, and optimize social content for maximum reach and audience engagement.
Website & Landing Page Management
- Oversee CMS-driven website and landing page updates (WordPress); ensure mobile optimization and SEO hygiene.
- Track web analytics (with Google Analytics); build, launch, and measure campaign-specific landing pages.
- Partner with design/content teams to optimize UI/UX, conversion flows, and tagging.
SEO & Performance Optimization
- Conduct keyword, backlink, and competitor research; implement on-page/off-page SEO.
- Use SEMrush, Ahrefs, and Search Console to validate organic performance.
- Collaborate to publish blogs, use cases, and service pages for targeted search visibility
(ref:iimjobs.com)
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