ekincare - Head - New Business

5 days ago


Hyderabad, Telangana, India Aayuv Technologies Private Limited Full time

Role: Head of New Business

Location: Hyderabad

Reporting To: Cofounder

Role Overview

The Head of New Business will lead and scale ekincares new business initiatives across API-led solutions and Affinity Partnerships, with a strong focus on BFSI and non-BFSI segments. This leader will be responsible for building and validating Product-Market Fit (PMF) for new channels, driving revenue growth, and establishing scalable go-to-market strategies.

Success Metrics:

- Develop and achieve 2 year roadmap on new business verticals (B2B2C)

- Achieve 30%+ contribution of new business to total revenue within 12 months.

- Maintain CAC payback within 12 months.

Key Responsibilities:

- Strategy & Growth: Define and execute GTM for new business verticals (API-led & affinity); lead PMF for BFSI and non-BFSI segments.

- BFSI & Affinity Leadership: Build a BFSI pod; drive non-BFSI affinity growth aligned with company objectives.

- GTM & Sales Enablement: Develop sales playbooks, partnership structures, and targeted campaigns with marketing.

- Product-Market Fit: Validate offerings with product/market feedback; track PMF metrics before scaling.

- Cross-Functional Collaboration: Integrate new business into core offerings, align with product, tech, and regional sales.

Key Requirements

- Experience: 5+ years in business development, partnerships, or revenue leadership, preferably in healthtech, SaaS, BFSI, or affinity-led businesses.

- Track Record: Proven success in launching and scaling new business verticals.

- Domain Knowledge: Strong understanding of BFSI partnerships, affinity channels, and API-based business models.

- Leadership Skills: Ability to build and mentor cross-functional teams for rapid experimentation and scaling.

- Strategic Thinking: Data-driven decision-making with a focus on market trends and customer needs.

- Relationship Building: Strong network within BFSI and other affinity segments.

(ref:iimjobs.com)
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