Head of Business Analysis

Head – CRM, Business Analytics & Remarketing

Location: Secunderabad / Kukatpally / KPHB, Hyderabad

Reports To: Executive Vice President & Head – Sales and Marketing

Industry: Healthcare / Fertility / Gynaecology

Experience: 5+ years (Healthcare or Service Industry preferred, not mandatory)

Compensation: ₹12 – 17 LPA (based on relevant experience & capability)

Designation: AGM / Senior Manager (depending on experience & capability)

Position Summary

We are seeking a seasoned and purpose-driven Head – CRM, Business Analytics & Remarketing to design and execute funnel automations across Marketing, Sales/Contact Centre, and Operations. This leadership role involves building strategic automations to enhance CRM functionalities for customer acquisition, retention, and brand experience. You will collaborate directly with business, sales, and marketing leaders and take full ownership of outcomes.

Position Overview

The ideal candidate will be a skilled and detail-oriented professional with advanced expertise in SQL, MS Excel (Macros, VBA), and Power BI. You will have proven experience in remarketing, funnel optimization, and digital performance analytics, while leading a small team of analysts.

The role will also oversee systems integration across multiple databases — CRM, HIMS, and Medical Information — to provide seamless accessibility and visibility of Customer Lifetime Value for leadership.

Key Responsibilities

• Analyze and optimize digital marketing funnels by identifying drop-offs, conversion bottlenecks, and user behavior trends.
• Develop SQL queries for data extraction, transformation, and reporting from multiple marketing and sales databases.
• Leverage advanced Excel (Macros, VBA, PivotTables, data models) for efficient reporting and large dataset management.
• Design and automate dashboards/reports to track funnel metrics, campaign performance, and audience segmentation.
• Collaborate with marketing, CRM engineers, and HIMS engineers to define KPIs, integration workflows, and campaign measurement.
• Support remarketing strategies by analyzing audience behavior and engagement across platforms (Google Ads, Meta, CRM tools).
• Deliver actionable insights to improve targeting, personalization, and re-engagement tactics.
• Drive process improvements by automating workflows and optimizing reporting systems.
• Lead and mentor a team of 2 analysts, building in-house data and reporting capabilities.

Qualifications

Required

• Bachelor's degree in data Analytics, Marketing, Business Intelligence, Information Systems, or related field.
• 5+ years of professional experience in data analytics, with focus on digital marketing & CRM analytics.
• Expert-level proficiency in Microsoft Excel (advanced formulas, Macros, VBA).
• Strong SQL skills for querying, data management, and complex dataset handling.
• Proven experience in remarketing performance analysis and managing digital funnels across paid media, CRM, and owned channels.
• Ability to translate complex data into clear, actionable insights for non-technical stakeholders.
• Strong understanding of systems integration workflows across CRM, HIMS, and related IT systems.

Preferred

• Expertise in BI tools: Power BI, Tableau, VBA, SQL.
• Experience in creating BRDs (Business Requirement Documents) for CRM/marketing automation.
• Familiarity with customer lifecycle metrics and multi-touch attribution models.
• Basic knowledge of scripting in Python or R.

Why Join Us?

This role offers an opportunity to play a critical part in shaping the digital growth journey of one of India's leading healthcare brands. You will lead CRM innovation, analytics, and remarketing strategies that directly impact customer acquisition, retention, and brand trust in a highly sensitive and fast-growing sector.