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Performance marketing

4 weeks ago

Gurgaon, Haryana, India Etail Consultants Private Limited Full time
Job Title:
Performance Marketing – Amazon / Blinkit Ads Expert (6 to 8 LPA)

Location :
Sector 61, Gurgaon (On-site)
Company : Etail Consultants Private Limited
Working Days : 6 Days per week
Salary : ₹6 LPA to ₹8 LPA (depending on experience and skills)

About the Job

We are seeking a highly skilled and results-driven Amazon Ads Manager to develop, execute, and optimize advertising campaigns on the Amazon.in platform. This role involves managing performance marketing strategies, analyzing data, and ensuring the highest return on investment (ROI) for advertising budgets.

The ideal candidate will have a deep understanding of Amazon Advertising (AMS), strong analytical skills, and a strategic mindset to drive sales and brand visibility in the competitive Indian e-commerce market.

Key Responsibilities:

1. Amazon Advertising Strategy & Execution
Manage campaigns across Sponsored Products, Brands, Display, and Amazon DSP

A/B test ad creatives, bidding strategies, and audience targeting

Identify growth opportunities via keyword and competitor analysis

2. Campaign Optimization & Performance Analysis
Daily monitoring of performance and optimization of ACoS, ROAS, CTR, and CVR

Implement and refine keyword strategies to reduce wasted ad spend

Use analytics tools (Amazon Console, Pi, Helium 10, etc.) to track KPIs

3. Budget & Bidding Strategy Management
Develop manual and automated bidding strategies

Align ad spend with business objectives and ROI goals

4. Keyword Research & Market Analysis
Conduct keyword research and competitor analysis

Leverage Search Term Reports and Market Insights

Creative & Content Optimization
Collaborate with designers/content teams for high-impact creatives

Optimize messaging for engagement and conversion

6. Reporting & Insights
Generate weekly/monthly/quarterly reports on campaign performance

Provide strategic insights to internal stakeholders

Skills & Requirements:

4+ years of hands-on experience managing Amazon Ads

Proven track record of improving ACoS, ROAS, CTR, CVR

Experience with Amazon Advertising Console, Seller/Vendor Central, Pi, Helium 10, Perpetua, Pacvue, Sellics, Jungle Scout

Strong analytical mindset and Google Sheets/Excel (pivot tables, macros, VLOOKUP)

Knowledge of SEO, CRO, product listing optimization

Strong communication & reporting skills

Experience with Amazon DSP and programmatic advertising

Knowledge of Indian seasonal/regional shopping trends (e.g. Prime Day, Diwali)

Bonus Skills (Preferred but not mandatory):
Meta Ads (Facebook/Instagram): Pixel setup, audience segmentation, ROAS optimization

Google Ads (Search/Display/YouTube): Smart bidding, campaign scaling, conversion tracking