Content Manager – Performance Marketing

4 weeks ago

Gurgaon, Haryana, India Winspark Innovations Learning Private Limited Full time
Job Description

Job Title:Content Manager Performance Marketing

Location:Gurugram, Haryana (In-Office)

Job Type:Full-time

About the Role:

We are looking for a highly creative and analyticalContent Manager Performance Marketingto develop and optimize high-performing ad creatives across paid marketing channels, including Meta, LinkedIn, Twitter, and more. In this role, you will own the end-to-end creative processfrom ideation to executionwhile continuously analyzing performance data to refine and improve ad effectiveness.

Key Responsibilities: Creative Development & Execution:

- Develop engaging and conversion-driven ad creatives (static, video, GIFs, and copy) tailored for different performance marketing channels
- Take complete ownership of video ad production - pre-production (script writing, storyboarding), production (set, actors) & post-production (editing & finalization)
- Collaborate with designers, video editors and performance marketers to ensure creatives align with brand guidelines and campaign goals
- Stay up-to-date with the latest creative trends and ad formats for platforms like Meta, LinkedIn, and Twitter
- Run A/B tests on creatives, headlines, and messaging to optimize ad performance

Performance Analysis & Optimization:

- Track, analyze, and report on creative performance using platform analytics and third-party tools
- Identify key trends, insights, and creative learnings to continuously improve ad performance
- Work closely with performance marketing and growth teams to iterate and refine creative strategies based on data-driven insights
- Optimize creatives based on engagement metrics, click-through rates (CTR), conversion rates, and return on ad spend (ROAS)

Collaboration & Strategy:

- Partner with the paid media team to align creatives with audience targeting and campaign objectives
- Conduct competitor analysis to benchmark performance and identify creative opportunities
- Build and maintain a creative testing roadmap to maximize the efficiency of ad spend

Requirements:

- 1-3 years of experience in performance marketing content creation or a similar role
- Proficiency in creative tools like Canva, Figma, Adobe Suite, or video editing tools is a plus
- Excellent copywriting skills with the ability to craft compelling ad messaging
- Strong analytical mindset with the ability to interpret data and translate it into creative improvements
- Experience running A/B tests and iterating creatives based on performance insights

Nice to Have:

- Experience working in a fast-paced, high-growth startup environment
- Knowledge of programmatic advertising and other performance channels
- Familiarity with generative AI tools for content creation

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