Dentalkart - Performance Marketing Manager

Job Title: Performance Marketing ManagerLocation: Chhatarpur, DelhiIndustry: E-commerce / Healthcare / Dental SuppliesAbout the Role:We are seeking an experienced and data-centric Performance Marketing Manager to take ownership of our digital growth engine and drive measurable business outcomes. This role demands a seasoned professional with a proven track record in orchestrating high-performance digital campaigns, optimizing multi-channel funnels, and leveraging data-driven insights to maximize ROI. The ideal candidate will bring a structured approach, strong analytical acumen, and the ability to manage large-scale performance budgets with precision and strategic foresight.Key Responsibilities:1. Performance Strategy & Execution:- Architect and deploy end-to-end performance marketing strategies aligned with core business objectives.- Drive user acquisition, retention, and revenue growth through paid channels including Google Ads, Meta Ads, Display, YouTube, Retargeting, and Affiliate Networks.- Maintain oversight on full-funnel optimization, from impression to conversion.Campaign Management & Optimization:- Execute and optimize performance campaigns across Search, Social, Display, Programmatic, and Marketplace advertising.- Conduct rigorous A/B testing on creatives, landing pages, and audience segments to refine conversion pathways.- Ensure real-time monitoring of campaign pacing, budget utilization, and KPIs.Analytics, Reporting & Insights:- Lead comprehensive performance reporting, providing actionable insights to leadership on ROI, CAC, LTV, and retention metrics.- Utilize data platforms and analytics tools to identify trends, inefficiencies, and optimization opportunities.- Maintain a metrics-driven culture, ensuring transparency and informed decision-making.Budget Planning & Management:- Own the performance marketing budget with clear accountability for cost-efficiency and ROI outcomes.- Establish forecasting models, monitor expenditure, and recalibrate allocations based on channel Collaboration:- Partner with Product, Brand Marketing, Content, Sales, and Tech teams to strengthen the digital growth ecosystem.- Drive alignment on landing page enhancements, product visibility, and promotional calendars.Channel Expansion & Innovation:- Identify and evaluate emerging platforms, tools, and performance techniques to stay ahead of industry dynamics.- Champion a culture of experimentation to uncover new levers for acquisition and scale.Vendor & Agency Management:- Manage relationships with external agencies, ad platforms, and marketing partners to ensure seamless execution and performance delivery.- Conduct performance reviews and negotiate engagements as & Experience:- Bachelors degree in Marketing, Digital Commerce, Business Analytics, or equivalent.- Certifications in Google Ads, Meta Blueprint, or Performance Marketing platforms preferred.- 5+ years of experience in performance marketing, with a strong focus on e-commerce or digital-first businesses.- Demonstrated success in managing high-budget digital campaigns and achieving aggressive growth metrics.- Hands-on expertise in paid media platforms and analytics ecosystems.Skills & Competencies:- Strong command over Google Ads, Meta Ads Manager, DV360, Google Analytics, and other advanced analytics tools.- Deep understanding of attribution models, bidding strategies, conversion optimization, and funnel analytics.- Ability to translate complex data into clear, actionable strategies.- Rigorous, detail-oriented working style with strong project management capabilities.- Leadership qualities with a structured approach to stakeholder management (ref:iimjobs.com)