Dentalkart - Digital Marketing Manager

Description:Job Title: Digital Marketing ManagerLocation: Chhatarpur, DelhiExperience: 8+ YearsIndustry: E-commerce / Healthcare / Dental SuppliesAbout the Role:Dentalkart is seeking a seasoned and forward-thinking Digital Marketing Manager to spearhead our marketing charter and drive enterprise-level brand growth.This role calls for a strategic leader who can blend traditional best practices with modern digital innovations to strengthen our market footprint.The incumbent will be responsible for architecting high-impact marketing roadmaps, enabling cross-functional alignment, and steering a high-performance team to deliver measurable business outcomes in a fast-paced e-commerce and healthcare environment.Key Planning & Execution:- Architect and operationalize comprehensive marketing strategies aligned with organizational goals.- Drive integrated campaigns across digital, print, and on-ground platforms, ensuring end-to-end execution excellence.- Champion data-backed decision-making to fuel business scalability and customer acquisition.Team Leadership & Collaboration:- Lead, mentor, and elevate a team of marketing professionals, fostering a culture of innovation, ownership, and continuous improvement.- Partner closely with senior leadership, sales, product, and operations to ensure unified brand messaging and cross-functional synergy.Brand Development & Positioning:- Safeguard brand consistency across all customer touchpoints.- Develop and refine brand positioning strategies to enhance Dentalkarts visibility and market differentiation.- Leverage industry insights to recalibrate brand initiatives and stay ahead of evolving trends.Digital Marketing & Analytics:- Oversee SEO, SEM, paid media, email automation, content marketing, and social media initiatives to maximize digital reach.- Utilize analytics platforms to monitor campaign performance, derive insights, and optimize for ROI.- Implement a robust measurement framework for continuous improvement.Market Research & Competitive Intelligence:- Drive ongoing market research to identify customer expectations, emerging trends, and competitor strategies.- Translate insights into actionable marketing strategies and growth opportunities.Budget Ownership:- Manage the end-to-end marketing budget with a disciplined approach to cost allocation and ROI optimization.- Track expenditures, evaluate performance, and recalibrate investment strategies to ensure fiscal alignment.Stakeholder & Cross-Functional Management:- Partner with internal teams to ensure marketing initiatives effectively support commercial objectives.- Drive alignment on go-to-market plans, product launches, and customer engagement initiatives.Content Strategy & Governance:- Lead the content strategy roadmap, ensuring delivery of high-quality, customer-centric content across channels.- Guide content development for websites, blogs, emailers, social assets, and marketing collateral to enhance engagement and brand recall.Required & Experience:- Bachelors degree in Marketing, Communications, Business, or related discipline.- MBA or advanced degree preferred.- 8+ years of progressive experience in marketing, including 3+ years in a managerial or leadership capacity.- Demonstrated success executing integrated marketing campaigns across digital and traditional channels.- Proven track record leading teams in high-velocity environments such as e-commerce or healthcare.Skills & Competencies:- Strong leadership, stakeholder management, and communication capabilities.- Deep proficiency in digital marketing platformsSEO, SEM, Google Analytics, social media, performance marketing, and email automation.- Expertise in customer segmentation, competitive analysis, and market intelligence.- Strategic mindset with an ability to drive creativity, innovation, and operational discipline.- Hands-on experience with CRM systems, automation tools, and analytics platforms (HubSpot, Salesforce, Google Analytics, etc.- Exceptional project management, prioritization, and organizational skills (ref:iimjobs.com)