Cox & Kings - Social Media & ORM Specialist

2 days ago


New Delhi, India Cox & Kings Full time

Role are looking for a creative and proactive Social Media & ORM Specialist to manage our brands online presence, engage audiences, and protect brand reputation across digital platforms. The role involves creating & managing engaging content, driving social campaigns, monitoring conversations, and handling customer feedback to ensure a positive brand Media Management- Develop and implement a comprehensive social media strategy across platforms (Facebook, Instagram, Twitter/X, LinkedIn, YouTube, etc.)- Plan, create, and schedule engaging content (posts, stories, reels, videos, infographics, etc.)- Run paid social campaigns to drive engagement, leads, and brand awareness.- Monitor analytics, track KPIs (reach, engagement, growth, conversions), and prepare performance reports.- Collaborate with design, content, and marketing teams & Agency to ensure brand Reputation Management (ORM)- Monitor online mentions, reviews, and customer conversations across social media, review sites, forums, and blogs.- Respond to customer queries, complaints, and feedback in a timely and professional manner.- Manage brand presence on platforms like Google Reviews, Glassdoor, Trustpilot, MouthShut, etc.- Escalate critical feedback/issues to relevant teams and ensure closure.- Implement proactive ORM strategies to maintain a positive brand perception.- Track sentiment analysis and share insights for brand Bachelors degree in Marketing, Communications, PR, or related field.- 5-7 years of experience in Social Media Management and/or ORM.- Strong knowledge of social platforms, tools and ORM dashboards.- Excellent communication skills with the ability to handle sensitive conversations.- Creative mindset with an eye for storytelling, trends, and audience engagement.- Analytical skills to measure performance and optimize campaigns.- Crisis management experience is a Experience in influencer marketing or community management.- Exposure to social listening tools.- Basic knowledge of SEO, content marketing, or paid media. (ref:iimjobs.com)


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