
Cox & Kings - Performance Marketing Role
1 day ago
Role Overview:
We are seeking a data-driven and results-oriented Performance Marketeer to lead our paid marketing campaigns across digital platforms. The ideal candidate will have hands-on experience in managing large budgets, optimizing campaigns for ROI/ROAS, and driving customer acquisition through measurable performance channels.
Key Responsibilities:
- Develop, execute, and optimize paid marketing campaigns across channels (Google Ads, Meta, LinkedIn, Programmatic, Affiliates, etc.)
- Own end-to-end campaign management: planning, budgeting, targeting, execution, tracking, and reporting.
- Drive user acquisition, lead generation, and revenue growth through measurable performance metrics.
- Continuously analyze campaign performance, A/B test creatives, audience segments, and landing pages to maximize ROI.
- Collaborate with creative, product, and analytics teams to align campaigns with business goals.
- Manage marketing budgets efficiently and ensure accurate tracking of spends and performance.
- Stay updated on digital marketing trends, tools, and best practices to identify growth opportunities.
- Build dashboards and performance reports to share actionable insights with Bachelors degree in Marketing, Business, or related field (MBA preferred).
- 5-7 years of hands-on experience in performance marketing or digital advertising.
- Proven expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, and other paid platforms.
- Strong analytical skills with proficiency in tools like Google Analytics, GA4, Data Studio, or Mixpanel.
- Experience with A/B testing, conversion optimization, and attribution models.
- Comfortable managing large monthly budgets with focus on ROI/ROAS.
- Excellent communication and stakeholder management Experience with Martech/Adtech tools (HubSpot, Salesforce, AppsFlyer, Adjust, etc.)
- Exposure to SEO/ASO strategies as a complementary growth channel.
- Prior experience in e-commerce, fintech, SaaS, or consumer-tech industries.
(ref:iimjobs.com)
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