Digital Brand Engagement Specialist

2 weeks ago

New Delhi, India Cox & Kings Full time

Role Overview:We are looking for a creative and proactive Social Media & ORM Specialist to manage ourbrand’s online presence, engage audiences, and protect brand reputation across digitalplatforms. The role involves creating & managing engaging content, driving social campaigns,monitoring conversations, and handling customer feedback to ensure a positive brandimage.Key ResponsibilitiesSocial Media Management - Develop and implement a comprehensive social media strategy across platforms(Facebook, Instagram, Twitter/X, LinkedIn, YouTube, etc.). - Plan, create, and schedule engaging content (posts, stories, reels, videos,infographics, etc.). - Run paid social campaigns to drive engagement, leads, and brand awareness. - Monitor analytics, track KPIs (reach, engagement, growth, conversions), and prepareperformance reports. - Collaborate with design, content, and marketing teams & Agency to ensure brandconsistency.Online Reputation Management (ORM) - Monitor online mentions, reviews, and customer conversations across social media,review sites, forums, and blogs. - Respond to customer queries, complaints, and feedback in a timely and professionalmanner. - Manage brand presence on platforms like Google Reviews, Glassdoor, Trustpilot,MouthShut, etc. - Escalate critical feedback/issues to relevant teams and ensure closure. - Implement proactive ORM strategies to maintain a positive brand perception. - Track sentiment analysis and share insights for brand improvement.Requirements - Bachelor’s degree in Marketing, Communications, PR, or related field. - 5-7 years of experience in Social Media Management and/or ORM. - Strong knowledge of social platforms, tools and ORM dashboards. - Excellent communication skills with the ability to handle sensitive conversations. - Creative mindset with an eye for storytelling, trends, and audience engagement. - Analytical skills to measure performance and optimize campaigns. - Crisis management experience is a plus.Nice-to-Have - Experience in influencer marketing or community management. - Exposure to social listening tools - Basic knowledge of SEO, content marketing, or paid media.

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