Digital Marketing Specialist

Job Title: Digital Marketing SpecialistLocation: Noida, Uttar Pradesh (On-site)Company: Coingeit Technologies Pvt. Ltd.Product: CaseDocker – AI-Powered Legal Operations WorkDeskAbout the CompanyCoingeit Technologies Pvt. Ltd. is a LegalTech and SaaS-based company that designs intelligent, AI-powered solutions for corporate legal teams and law firms.Our flagship platform, CaseDocker – A Smart Legal WorkDesk, empowers enterprises with modules for Litigation Management, Contract Lifecycle Management (CLM), Compliance Management, Notice Management, eSigner, and Legal Process Playbooks.We are on a mission to digitize, automate, and optimize Legal Operations with AI-driven insights, smart workflows, and advanced analytics.Position OverviewWe are seeking a creative and data-driven Digital Marketing Specialist to lead CaseDocker’s digital presence and growth initiatives. The ideal candidate will be responsible for developing, executing, and optimizing multi-channel digital campaigns that enhance brand awareness, generate leads, and strengthen CaseDocker’s positioning in the LegalTech domain.Key Responsibilities- Strategy & Planning - Develop and execute comprehensive digital marketing strategies to drive brand visibility and qualified lead generation. - Collaborate with product and sales teams to align marketing initiatives with business goals. - Performance Marketing - Plan and manage paid campaigns on Google Ads, LinkedIn Ads, Meta platforms etc. - Monitor campaign performance, optimize ad spend, and improve conversion metrics. - SEO & Content Marketing - Conduct keyword research and manage on-page/off-page SEO strategies to boost organic traffic. - Work closely with content writers to create high-quality, keyword-optimized blogs, case studies, and whitepapers. - Social Media & Brand Engagement - Manage CaseDocker’s social media handles (LinkedIn, Twitter/X, YouTube, etc.). - Create and schedule engaging posts, visuals, and thought-leadership content for LegalTech audiences. - Track analytics and community engagement metrics. - Email & Automation - Design and execute drip campaigns, newsletters, and automated workflows using CRM and marketing tools. - Segment target audiences and personalize communication for customer retention and nurturing. - Analytics & Reporting - Use Google Analytics, Search Console, and campaign dashboards to measure marketing ROI. - Prepare monthly performance reports and actionable insights for leadership teams. - Event & Webinar Marketing - Promote CaseDocker webinars, demos, and product launches through targeted campaigns and online events. - Support brand presence in LegalTech conferences and digital showcases.Desired Skills & Experience- Bachelor’s degree in Marketing, Communications, or a related field. - 2–5 years of proven experience in B2B SaaS / Enterprise Tech / LegalTech digital marketing. - Strong hands-on experience with Google Ads, LinkedIn Campaign Manager, SEO tools, Google Analytics, and CRM systems. - Ability to craft compelling digital creatives, collaborate with designers, and manage external agencies when needed. - Excellent written and verbal communication skills. - Strong analytical mindset with a data-driven approach to decision-making. - Familiarity with AI-driven marketing tools and automation platforms is a plus.What We Offer- Opportunity to work on an AI-powered global LegalTech platform. - A creative, fast-paced, and growth-driven work environment. - Competitive salary and performance incentives. - Exposure to international LegalTech trends and product marketing strategies. - Learning and growth opportunities in digital transformation and SaaS marketing.How to ApplySend your CV and portfolio of digital campaigns or work samples to contact@CaseDocker.com with the subject line:-Application for Digital Marketing Specialist – CaseDocker (Noida)