Performance Marketing Manager

2 days ago

New Delhi, India Kings Global Full time

We are looking for a Performance Marketing Manager to lead and execute ROI-driven digital campaigns that drive measurable growth across multiple platforms. The ideal candidate is data-savvy, analytical, and creative — capable of managing end-to-end digital performance campaigns that build brand visibility, generate leads or sales, and optimize marketing spends for maximum returns.This role requires a mix of strategic thinking, hands-on execution, and cross-functional collaboration with design, sales, and product teams.Key Responsibilities1. Campaign Management- Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other relevant channels. - Develop targeted performance strategies based on audience behavior, seasonal trends, and business goals. - Manage budgets efficiently and ensure campaigns meet ROI, CPL, or ROAS targets. - Set up A/B tests for ad creatives, landing pages, and audience segments.2. Data & Analytics- Monitor daily campaign performance and generate actionable insights. - Use analytics tools (Google Analytics, Meta Ads Manager, etc.) to track conversions, funnel performance, and campaign efficiency. - Prepare detailed reports on marketing KPIs and performance metrics for leadership reviews. - Recommend optimization strategies based on data trends and market feedback.3. Creative & Content Collaboration- Work with the design and content teams to develop engaging ad creatives, videos, and landing pages. - Ensure brand consistency and messaging alignment across all campaigns.4. Cross-Functional Coordination- Collaborate with sales, operations, and product teams to align marketing efforts with business goals. - Share market and customer insights to shape future campaigns and promotions.5. Channel & Technology Exploration- Identify and experiment with new performance channels (OTT, influencer ads, affiliate programs, etc.). - Stay updated with digital marketing trends, tools, and best practices.Qualifications & Experience- Bachelor's or Master's degree in Marketing, Business, or a related field. - 4–8 years of proven experience in Performance Marketing, preferably in hospitality, FMCG, or e-commerce sectors. - Expertise in paid channels — Google Ads, Meta Ads, YouTube, and programmatic platforms. - Strong understanding of web analytics, conversion tracking, and attribution models. - Proficiency with tools such as Google Analytics, Tag Manager, Data Studio, and CRM integrations. - Excellent analytical skills, creative problem-solving, and data interpretation ability. - Strong communication and presentation skills.

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