Social Media

4 weeks ago

New Delhi, India Cox & Kings Full time

Role Overview:We are looking for a creative and proactive Social Media & ORM Specialist to manage our brand’s online presence, engage audiences, and protect brand reputation across digital platforms. The role involves creating & managing engaging content, driving social campaigns, monitoring conversations, and handling customer feedback to ensure a positive brand image.Key Responsibilities Social Media Management • Develop and implement a comprehensive social media strategy across platforms (Facebook, Instagram, Twitter/X, LinkedIn, YouTube, etc.). • Plan, create, and schedule engaging content (posts, stories, reels, videos, infographics, etc.). • Run paid social campaigns to drive engagement, leads, and brand awareness. • Monitor analytics, track KPIs (reach, engagement, growth, conversions), and prepare performance reports. • Collaborate with design, content, and marketing teams & Agency to ensure brand consistency. Online Reputation Management (ORM) • Monitor online mentions, reviews, and customer conversations across social media, review sites, forums, and blogs. • Respond to customer queries, complaints, and feedback in a timely and professional manner. • Manage brand presence on platforms like Google Reviews, Glassdoor, Trustpilot, MouthShut, etc. • Escalate critical feedback/issues to relevant teams and ensure closure. • Implement proactive ORM strategies to maintain a positive brand perception. • Track sentiment analysis and share insights for brand improvement.Requirements • Bachelor’s degree in Marketing, Communications, PR, or related field.• 5-7 years of experience in Social Media Management and/or ORM. • Strong knowledge of social platforms, tools and ORM dashboards. • Excellent communication skills with the ability to handle sensitive conversations. • Creative mindset with an eye for storytelling, trends, and audience engagement. • Analytical skills to measure performance and optimize campaigns. • Crisis management experience is a plus.Nice-to-Have • Experience in influencer marketing or community management. • Exposure to social listening tools • Basic knowledge of SEO, content marketing, or paid media.

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