Area Sales Executive

3 weeks ago

Mumbai, India Emami Ltd Full time

We are hiring


Position: Area Sales Executive – Modern Trade, Consumer Care Division (CCD)

Location: Mumbai

Reporting To: Area Sales Manager – Modern Trade (CCD)

Industry: FMCG


About the job:


We are looking for a proactive and performance-driven Area Sales Executive – Modern Trade to join our Mumbai team. In this role, you will be responsible for managing key modern trade accounts such as D-Mart, Reliance, Metro Cash & Carry, Apollo, and others.


Your responsibilities will include:

  • Driving Sales: Achieve monthly & quarterly sales targets across modern trade stores
  • Store Execution: Ensure stock availability, shelf hygiene, FIFO, and planogram compliance
  • Merchandising & Branding: Maintain brand visibility and execute trade marketing initiatives
  • Stakeholder Management: Build strong store-level relationships and coordinate with distributors
  • Market Intelligence: Track competitor activity and share timely insights and sales reports
  • Training & Mentoring: Train and mentor promoters and merchandisers to enhance their effectiveness in driving in-store off-take, and ensuring flawless execution of Emami brand initiatives at the point of sale.


What we are looking for?

  • Graduate / MBA in Sales & Marketing (Preferred)
  • 3–5 years of FMCG sales experience (Modern Trade is Must)
  • Strong understanding of store operations, merchandising, and trade dynamics
  • Proficiency in Excel & sales reporting tools
  • Excellent communication, negotiation & interpersonal skills


What will make you successful?

  • Managing multiple retail accounts and stakeholders
  • Executing Point of Sale Material (POSM) deployment and in-store activations
  • Coordinating across supply chain, distributors, and internal teams
  • Being detail-oriented, self-motivated, and results-focused
  • Result orientation, analytical thinking, customer focus


Ready to Make an Impact? Apply now by sending your CV

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