Senior Key Account Manager

4 weeks ago


Bengaluru, Karnataka, India iimjobs Full time

Responsibilities:

  • Develop and implement sales strategies for leading marketplaces going forward to achieve sales along with P&L responsibility
  • Deliver monthly revenue targets in line with business goals by keeping other metrics in check.


Channel/Account Management
  • Taking care of tasks related to specific channels, coordinating with category managers/account managers of various channels
  • Execute the Joint Business Plan for driving profitable sales growth for our brands assigned platforms.
  • Negotiate and Own the Terms of Trade; with Ecom customers for a Win-Win partnership.


Customer Management
  • Building relationships with the E-Com retailers at each level
  • Front end operations, Product Assortment, Supply chain, Distribution and CRM, and brand marketing activities to increase the digital presence of the brand and product performance.


Promotions
  • Understanding the Key Business Drivers for each account and formulating an activation calendar in line with that
  • Coordinating with the Internal marketing team to work on demand generation initiatives.
  • Managing ads on the platforms and coordinating with the mkt teams (Internal & External).
  • Doing Competitor Analysis, Monitoring marketplace products, and pricing; leveraging internal and external data sources to identify gaps/ opportunities.
  • Daily monitoring the marketplace account and ensuring the product shows up on the first page by adding relevant keywords at the backend, opting in discounts, deals and waivers.
  • Recommend best practices on the marketplace, understanding on commission fees, logistics fees, account health, A+ content, product keywords and other relevant components to drive healthy P/L.
  • Build and maintain strong relationships to leverage organic opportunities for driving visibility.
  • Drive sales growth through effective account management, promotional activities, and marketing initiatives
  • Analyze sales data and market trends to identify opportunities for growth and optimization
  • Collaborate with crossfunctional teams, including marketing and supply chain, to ensure successful product launches and promotions
  • Monitor and report on competitor activity, pricing, and promotions to inform sales strategy
  • Provide regular sales forecasts and reports to senior management.

Experience Required :

  • The Ideal candidate should have worked as a category Manager with an online retailer or has been a
  • KAM for the E-Commerce channel with a leading brand
  • MBA in business, marketing, or a related field
  • Minimum of 5 years of experience in key account management, preferably in apparel industry
  • Should have handled and scaled business on Myntra, Ajio and Nykaa for 3 years.
  • Knowledge of running PLA ads on Myntra and deriving actionable from myntra insights.
  • Proven track record of driving sales growth and achieving revenue targets
  • Data orientation and strong analytical skills
  • Strong communication and negotiation skills
  • Ability to analyze and interpret data to inform strategy
  • Excellent knowledge of working on amazon vendor central and Flipkart seller panels
  • Excellent organizational and timemanagement skills
  • Ability to work independently and as part of a team


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