Head - Marketing - Retail (10-20 yrs)

3 weeks ago


Gurgaon, Haryana, India iimjobs Full time
Head - Retail Marketing

What will you do?

Manage heads of/ oversee following function: Sell-in, Sell-out, Marketing, and Analytics for offline channels.

Job Responsibilities:

Sell-in:

  • Oversee scheme payments, and manage credits notes
  • Optimize sales efficiency and productivity (including incentivization) based on market and competitive intelligence
  • Develop servicing strategy for top outlets across all channels (GT, MT)
  • Manage potential channel conflict by fostering open communication internally and externally, and through strict adherence to rules of engagement in conjunction with Category teams

Sell-out:

  • Ensure active shopper engagement, material connectivity and execution in market as per plan
  • Deliver best in class campaigns at the point of purchase, identify gaps in visibility and streamline merchandising process
  • Ensure development of differentiated point of sale material by channel to drive brand communication in conjunction with Marketing team
  • Drive the loyalty program for retail (premium grocery) and wholesale channels
  • Plan trade promotions and activations based on market intelligence from the GT team (key regions, brands, SKUs in focus etc.)
  • Stay abreast of competition in trade marketing and BTL spends in all categories to react as necessary
  • Ensure trade spends are in line with budgets, and actively track effectiveness and course correct in case of deviations

Marketing:

  • Vendor management to gather collaterals for offline channel
  • Digital marketing for offline channel partners (MT channel websites)
  • The job requires someone who can think outside the box and makes impossible things happen Let's see if you can juggle flaming torches in multitasking mode


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