Director - Performance Marketing (6-10 yrs)

3 weeks ago

Gurgaon, Haryana, India iimjobs Full time
Director - Performance Marketing

Responsibilities :

  • Develop and execute comprehensive performance marketing strategies to drive traffic, conversions, and revenue across multiple digital channels including Google Ads, SEM, social media advertising, display advertising, and affiliate marketing.
  • Lead a team of performance marketing specialists, providing guidance, mentorship, and support to drive individual and team performance.
  • Collaborate with crossfunctional teams including creative, analytics, product, and sales to develop integrated marketing campaigns that deliver maximum impact.
  • Oversee the planning, execution, and optimization of digital advertising campaigns, including budget allocation, targeting, ad creative development, and landing page optimization.
  • Monitor campaign performance on a regular basis, analyze key metrics, and provide actionable insights and recommendations to improve performance and drive continuous optimization.
  • Stay informed about industry trends, emerging technologies, and best practices in performance marketing to drive innovation and competitive advantage.
  • Drive testing and experimentation initiatives to uncover new opportunities for growth and optimization.
  • Manage relationships with external partners including agencies, vendors, and technology providers to maximize campaign performance and ROI.
  • Provide regular reporting and updates to senior leadership on the performance of marketing campaigns, including ROI, CPA, ROAS, and other relevant metrics.

Skills required:

  • 610 years of work experience in performance marketing with a strong focus on digital advertising channels.
  • Bachelor's/Master's degree in marketing, Business, or related field.
  • Proven track record of developing and executing successful performance marketing strategies that drive measurable results and achieve business objectives.
  • Deep expertise in digital advertising platforms such as Google Ads, SEM, social media advertising platforms (e.g., Facebook Ads, LinkedIn Ads), and display advertising networks.
  • Strong analytical skills with the ability to interpret data, analyze trends, and derive actionable insights to inform decisionmaking.
  • Experience to lead a team of performance marketing professionals.
  • Excellent communication and interpersonal skills with the ability to effectively communicate complex ideas and strategies to internal and external stakeholders.
  • Google Ads certification and other relevant certifications are a plus.

Other Important Information:

  • Compensation: Based on current skills and expertise
  • Location: based in our corporate office in Gurgaon

Become an Authority in your Field:

  • The senior management has strong expertise in building consumer internet ventures
  • We aim to do cuttingedge work that helps us become experts in our individual fields of work

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