Performance Marketing Manager

3 weeks ago


Bengaluru, Karnataka, India iimjobs Full time
Senior Executive - Performance Marketing - B2C Startup Job brief:


We are looking for an experienced Performance Marketer to assist in the planning, execution and optimization of our online marketing efforts.

The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

The ideal candidate will have a passion for all things - Marketing and Technology.

You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset in securing a growing user base.

You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities:

  • Drive high ROI for company by efficiently executing and scaling up Performance marketing campaigns on Facebook, Google, and other digital media platforms.
  • Carefully track the performance of campaigns and continually optimize them by taking various data cuts and doing indepth solutions.
  • Prepare weekly and monthly reports on Campaign performance and share it with the leadership team.
  • Keep experimenting with various constructs, campaign types, ad platforms etc. and generate actionable insights
  • Own endtoend channel management while liaising across functions
  • Creative, Business and Analytics.
  • Drive continuous problem discovery to identify opportunity areas through research, outsidein and data analysis and recommend 10X user growth opportunities for Pooja vertical.
  • Experiment & Scale new and emerging marketing opportunities, channels, and user cohorts

What we are looking for:

  • 2+ years of experience in Growth, Performance marketing experience with a highgrowth startup.
  • Structured problemsolving with good communication skills.
  • Datadriven with good excel skills.
  • Enthusiastic about learning new skills and solving challenging problems
  • Expertise in most of the key aspects of digital marketing
  • Performance marketing, digital brand building, social media marketing, and SEO
  • Experience in managing marketing budgets and delivering ROI
  • An ability to thrive in a fastpaced environment
  • An entrepreneurial spirit and willing to roll up his/her sleeves to deliver to the goals when needed.
  • Meticulous and deep attention to detail is a must.
  • Experience in a B2C firm or any established startup is a brownie point


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