Customer Marketing Manager

2 months ago

Bengaluru, Karnataka, India Labcorp Full time

Overview:

The Customer Marketing team develops Marketing strategies and drives campaigns across the buyer's journey with the key objective of increasing awareness, strengthening differentiation and driving demand for Labcorp's full portfolio of products and services. Labcorp is seeking a Customer Marketing Manager for Speciality Medicine business within the biopharmaceutical audience segment., to lead our global marketing campaigns in partnership with our Product & Segment Marketing team. This key role will focus on orchestrating the execution of our global integrated marketing programs, assist in directing our agency relationship, and ensure our sales teams are enabled with the right tools to effectively leverage our marketing programs

Rolesand Responsibilities:


•Lead and deliver brand experience, voice, and visuals across all marketing channels


•Collaborate with Product & Segment Marketing to understand business goals and strategies, market sizing and product positioning


•Proven results with marketing program strategy, planning, development, and implementation through omni-channel approaches (digital, social, print, email, webinar and face-to-face events, etc.)


•Create and execute campaign plans that bring audience-focused spotlight across enterprise


•Work with both segment, therapeutic, digital, product and research marketing teams to identify and define strategies to support the brand strategy and demand generation needs of our global business


•In depth knowledge of account-based marketing (ABM) and Customer Experience (CX)


•In depth knowledge of paid advertising across programmatic and third party ad placements.


•Experience in developing positioning and messaging to support new products launch and portfolios to market that serve multiple use cases and personas


•Ability to manage third party vendors or in-house creative teams to deliver messaging and content at the portfolio and product level through datasheets, white papers, blog posts, web content, etc.

Campaign Execution

Orchestrate delivery of campaign plans to ensure alignment with marketing plan


•Manage campaign and annual marketing plan calendar & timelines
•Lead tactic sequencing and prioritization, project management


•Guide content strategy and messaging architecture across all marketing channels (media, web, email, sales, events, etc.)


•Manage audience marketing budget spend (media, agencies, creative, etc.) appropriately by aligning tactical plans with P&S leadership's strategic priorities

Strategic Stakeholder


•Lead recurring meeting cadence with Product & Segment Marketing to align on focus area's campaign and annual marketing strategy, timelines, address roadblocks


•Work across organizational structures gracefully, including marketing team, sales and operations to guide decision making


•Apply journey-development strategies in partnership with Growth & Insights and Product & Segment teams to target the right message to the right person at the right timeMetrics & Targeting


•Understand customer and market insights, personas and apply within campaign strategies


•Partner with Product & Segment Marketing to define target audience and segmentation refinement


•Define campaign metrics and analyze performance to monitor and optimize channel and tactical execution


•Track campaign performance of global programs and provide feedback to the business to optimize effectiveness of future campaigns

Minimum Required:


•8+ years B2B Marketing experience mandatory within healthcare / life science industry.


•Experience in biopharmaceutical segment is desired Bachelor's degree in Science.MBA in Marketing is desirable


•Specific expertise in marketing life science services highly desirable


•Strong understanding of the digital marketing technology landscape and best practices desirable


•Working knowledge of marketing automation platforms and CRMs (ie. Salesforce, Eloqua)


•Experienced in project management skillsets


•Meticulous attention to detail and effective storytelling
•Strong communication, copywriting and editing skills needed

Labcorp is proud to be an Equal Opportunity Employer:

As an EOE/AA employer, Labcorp strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. We encourage all to apply.

For more information about how we collect and store your personal data, please see our Privacy Statement.

  • Customer Marketing Manager

    2 weeks ago

    Bengaluru, Karnataka, India IPL Labcorp Laboratories India Private Limited Full time

    Overview:The Customer Marketing team develops Marketing strategies and drives campaigns across the buyer's journey with the key objective of increasing awareness, strengthening differentiation and driving demand for Labcorp's full portfolio of products and services. Labcorp is seeking a Customer Marketing Manager for Speciality Medicine business within the...

  • Customer Marketing Manager

    2 weeks ago

    Bengaluru, Karnataka, India Whatfix Full time

    Who are we? Whatfix is a data-driven digital adoption platform (DAP) that enables organizations and users to maximize the benefits of software. Whatfix acts as an interactive overlay on top of any application to guide users with real-time guidance, self-help support, and user feedback. With product analytics and AI, Whatfix enables scalable success...

  • Senior Customer Marketing Manager

    2 weeks ago

    Bengaluru, Karnataka, India IPL Labcorp Laboratories India Private Limited Full time

    Overview The Customer Marketing team develops Marketing strategies and drives campaigns across the buyer's journey with the key objective of increasing awareness, strengthening differentiation and driving demand for Labcorp's full portfolio of products and services. Labcorp is seeking a Senior Customer Marketing Manager for Central Laboratory Services...

  • Senior Customer Marketing Manager

    4 weeks ago

    Bengaluru, Karnataka, India Labcorp Full time

    OverviewThe Customer Marketing team develops Marketing strategies and drives campaigns across the buyer's journey with the key objective of increasing awareness, strengthening differentiation and driving demand for Labcorp's full portfolio of products and services. Labcorp is seeking a Senior Customer Marketing Manager for Central Laboratory Services (CLS)...

  • Senior Customer Marketing Manager

    2 weeks ago

    Bengaluru, Karnataka, India LabCorp Full time

    Overview The Customer Marketing team develops Marketing strategies and drives campaigns across the buyer's journey with the key objective of increasing awareness, strengthening differentiation and driving demand for Labcorp's full portfolio of products and services. Labcorp is seeking a Senior Customer Marketing Manager for Central Laboratory Services...

  • Senior Customer Marketing Manager

    2 weeks ago

    Bengaluru, Karnataka, India Labcorp Full time

    OverviewThe Customer Marketing team develops Marketing strategies and drives campaigns across the buyer's journey with the key objective of increasing awareness, strengthening differentiation and driving demand for Labcorp's full portfolio of products and services. Labcorp is seeking a Senior Customer Marketing Manager for Central Laboratory Services (CLS)...

  • Senior Customer Marketing Manager

    4 weeks ago

    Bengaluru, Karnataka, India Labcorp Full time

    OverviewThe Customer Marketing team develops Marketing strategies and drives campaigns across the buyer's journey with the key objective of increasing awareness, strengthening differentiation and driving demand for Labcorp's full portfolio of products and services. Labcorp is seeking a Senior Customer Marketing Manager for Central Laboratory Services (CLS)...

  • Manager - Customer & Marketing Analytics

    2 weeks ago

    Bengaluru, Karnataka, India Tredence Inc. Full time

    Location: Bangalore, Chennai, Gurgaon, Pune & Kolkata.Tredence is a global analytics services and solutions company. Our capabilities range fromAdvanced analytics and Data Management to Data Visualization, Big Data, and Machine Learning.Our uniqueness is in bringing the right mix of technology and business analytics to createsustainable white-box solutions...

  • Manager - Marketing & Customer Service

    2 weeks ago

    Bengaluru, Karnataka, India CapitaLand Full time

    About Company:CapitaLand Group (CapitaLand) is one of Asia's largest diversified real estate groups. Headquartered in Singapore, CapitaLand's portfolio spans across diversified real estate classes which include integrated developments, retail, office, lodging, residential, and new economy sectors such as business parks, industrial, logistics, and data...

  • Manager - Customer & Marketing Analytics

    2 weeks ago

    Bengaluru, Karnataka, India Tredence Inc. Full time

    Location: Bangalore, Chennai, Gurgaon, Pune & Kolkata.Tredence is a global analytics services and solutions company. Our capabilities range fromAdvanced analytics and Data Management to Data Visualization, Big Data, and Machine Learning.Our uniqueness is in bringing the right mix of technology and business analytics to createsustainable white-box solutions...

  • Customer Marketing Analyst

    2 weeks ago

    Bengaluru, Karnataka, India Labcorp Drug Development Full time

    The General Medicine, Women's Health and Genetics, and Provider Customer Marketing team develops commercialization and marketing plans for screening and diagnostic tests, services and provider campaigns with the key objective of growing the business for Labcorp and achieving our mission of improving health and improving lives. To elevate our team's...

  • Performance Marketing Specialist

    2 weeks ago

    Bengaluru, Karnataka, India TargetG: Digital Marketing Agency Full time

    Performance Marketing Specialist As a Performance Marketing Specialist, your main responsibility is to design and execute digital marketing campaigns to drive business growth, improve customer acquisition, and increase ROI. Your role involves a combination of marketing, data analysis, and strategic thinking, and requires a deep understanding of digital...

  • Customer/Marketing Analytics

    2 weeks ago

    Bengaluru, Karnataka, India Tredence India Pvt Ltd Full time

    Location: IndiaTredence is a global analytics services and solutions company. Our capabilities range from Data Visualization and Data Management to Advanced analytics, Big Data, and Machine Learning. Our uniqueness is in bringing the right mix of technology and business analytics to create sustainable white-box solutions that are transitioned to our clients...

  • Customer/Marketing Analytics

    2 weeks ago

    Bengaluru, Karnataka, India Tredence India Pvt Ltd Full time

    Location: India Tredence is a global analytics services and solutions company. Our capabilities range from Data Visualization and Data Management to Advanced analytics, Big Data, and Machine Learning. Our uniqueness is in bringing the right mix of technology and business analytics to create sustainable white-box solutions that are transitioned to our clients...

  • Digital Marketing Counselor

    2 weeks ago

    Bengaluru, Karnataka, India National Institute Of Digital Marketing Full time

    We are looking to hire dedicated, compassionate, experienced or fresher digital marketing consultants who can counsel students who are willing to pursue their career in digital marketing. Counselors will work with students, parents, and educators to help the students succeed academically and socially. They provide one-on-one guidance and help students plan...

  • Customer Referral Manager

    2 weeks ago

    Bengaluru, Karnataka, India XCUTIVES Inc. Full time

    Job Title: Associate Manager - ReferralAbout the Department:The Customer Experience (CX) department is pivotal in ensuring customers have positive interactions with the company, leading to enhanced customer loyalty, higher retention rates, and business growth. The CX team manages the customer journey from initial contact to post-purchase support, ensuring...

  • Customer Success Manager

    2 weeks ago

    Bengaluru, Karnataka, India Singular Full time

    Singular is the next-gen attribution and marketing analytics platform, giving marketers actionable insights from previously siloed data. By collecting, aggregating, and normalizing upper-funnel campaign marketing data from thousands of channels and connecting it to lower-funnel attribution data, marketers can measure ROI from every touchpoint across all...

  • Marketing Manager

    2 weeks ago

    Bengaluru, Karnataka, India Rajavruksha Realtors Limited Full time

    Company DescriptionRajavruksha Realtors Private Limited is a company based in Bengaluru that specializes in offering selected and well-maintained farm plots, Residential Projects, and Row Villa Projects in the scenic surroundings of Bangalore. We understand the tranquility that nature can bring and aim to turn your aspiration of owning a plot of land into a...

  • Marketing Manager

    2 weeks ago

    Bengaluru, Karnataka, India Cisco Full time

    Marketing Manager – Security Marketing Manager role sits within Cisco's Security Field Marketing Team. This role is responsible for ensuring and maintaining a deep understanding of the challenges and needs of our customers' cybersecurity priorities and for creating and adapting engaging marketing campaigns to engage and connect with our...

  • Customer Success Manager

    2 weeks ago

    Bengaluru, Karnataka, India foundit Full time

    DescriptionWe are looking for a highly motivated and experienced Customer Success Manager to join our team. The ideal candidate should have a strong background in customer service and account management, with a proven track record of building and maintaining strong relationships with clients. The role requires excellent communication and problem-solving...