Customer Marketing Manager

2 weeks ago

Bengaluru, Karnataka, India Whatfix Full time

Who are we?

Whatfix is a data-driven digital adoption platform (DAP) that enables organizations and users to maximize the benefits of software. Whatfix acts as an interactive overlay on top of any application to guide users with real-time guidance, self-help support, and user feedback.

With product analytics and AI, Whatfix enables scalable success with technology, maximizing productivity, and leveraging data-driven insights for better decision-making.

The company has seven offices globally in the US, India, UK, Germany, Singapore, and Australia, and works with Fortune 500 companies around the world.

Whatfix has raised $140 million to date and is backed by marquee investors including Softbank, Sequoia, Dragoneer, and Cisco Investments.

"Hustle Mode ON" is the motto we live by.

Whatfix has been named among the top 20 B2B tech companies like Adobe, PayPal, and Cisco With YoY revenue growth of over 65%, we have also been recognized among the top 20 fastest-growing SaaS companies worldwide in the SaaS 1000 list. Listed in among fastest-growing companies in North America for 2022 and 2021 and recognized as Great Place to Work Whatfix has been named a Silver Winner in Stevie's Employer of the Year 2023 Our Customer centricity is also evident from a Customer rating of 4.67 on G2 Crowd & 4.7 on Gartner Peer Insights

Are you ready for the next phase of your growth?

Whatfix has a high Net Promoter Score (NPS) and is currently the industry leader in CSAT, with higher customer satisfaction scores than our direct competitors on review sites like G2. We are committed to doubling down on and amplifying our customers' successes, and we are actively seeking a Customer Marketing Manager to focus on customer advocacy activation and engagement in sharing their Whatfix stories.

If you have an interest in technology, thrive in a fast-paced environment, and want to contribute to customer marketing programs tied to Whatfix's success, this position could be the perfect fit for you.

What do you get to do?
In this role, you will play a crucial role in our customer marketing programs, collaborating with other teams such as global customer success & services, sales, sales enablement, demand generation marketing, product & solutions marketing, and design.

Your responsibilities will include sourcing and cultivating new customer advocates to share their experiences with the Whatfix brand through quotes, logo approvals, case studies, videos, 3rd party reviews on platforms like G2 and Gartner Peer Insights, events and webinars, sales reference calls, public relations (PR), analyst relations (AR), and social media efforts.

Additionally, you will be responsible for overseeing the production and promotion of customer stories, ensuring that the content is consistent and compelling.
Essential Responsibilities:

Drive the customer marketing programs listed above working with cross-functional teams Lead case studies and slide creation, highlighting customers' Whatfix stories Connect customers with prospective buyers during sales cycles Track and report on key success metrics

What you need to have/ bring to the table:

Qualifications/Requirements: Master's degree from an accredited university 5 years experience in marketing. Experience in customer marketing, customer advocacy, and/or technology marketing a plus. Fluency in spoken and written English Desired Characteristics: Excellent public speaking, writing, and storytelling skills. Ability to multi-task and work on several projects, often under tight timelines, while consistently delivering results. Ability to influence and drive objectives across global, regional, and functional teams to achieve outcomes. Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment Adept at creatively engaging and motivating customers with out-of-the-box thinking and innovative programs. Data-driven and creative, you employ creativity to try new things and are constantly learning and refining based on data and reporting. Attributes Strong collaborative skills Relentless focus on urgency in execution and problem-solving Comfortable with an ever-changing environment that requires you to be agile Keen level of interest/excitement to learn about new technologies Team player with a positive attitude

Perks & Benefits (India)

Best-in-class medical insurance coverage Free lunch & dinner buffet Doorstep cab drop facility Education sponsorship Internal job transfer Scope to represent Whatfix at global events Onsite customer travel and business meetings We also provide uncapped incentives, bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customers

Note:

We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values like - Customer First; Empathy; Transparency; Fail Fast & Scale Fast; No Hierarchies for Communication; Deep Dive & Innovate; Trust, Do it as you own it;

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