Titan - Marketing Manager - Zoya (6-10 yrs)

4 weeks ago


Bengaluru, Karnataka, India iimjobs Full time

Position Title :
Marketing Manager- Zoya

Education :
MBA from a premiere college

Relevant Experience : 5-6 years of brand communication experience in Fashion& Lifestyle Industry

Job Details:

  • Lead the Consumer understanding, Brand positioning, Collection Concepts, & Campaign management for Zoya
  • Establishing Zoya as the leading aspirational brand in the fine jewellery category. Thereby grow the consumer community for the same through social media, PR
  • Content ideation, creation and execution
IP ideation, creation and execution for brand

  • Brand Custodian
  • Brand roll out at touch points creating guidelines, ensuring Retail collateral creation and support Direct Marketing / Performance marketing creatives support
  • Identifying relevant platforms and channels for brand and growing these platforms and channels
  • Identifying new agencies, partners maintaining relationships and negotiating costs
  • Customer insighting to bring in relevant inputs for business
  • Managing Brand Budgets


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