Titan - Marketing Manager - Zoya (6-10 yrs)
4 weeks ago
Position Title :
Marketing Manager- Zoya
Education :
MBA from a premiere college
Relevant Experience : 5-6 years of brand communication experience in Fashion& Lifestyle Industry
Job Details:
- Lead the Consumer understanding, Brand positioning, Collection Concepts, & Campaign management for Zoya
- Establishing Zoya as the leading aspirational brand in the fine jewellery category. Thereby grow the consumer community for the same through social media, PR
- Content ideation, creation and execution
- Brand Custodian
- Brand roll out at touch points creating guidelines, ensuring Retail collateral creation and support Direct Marketing / Performance marketing creatives support
- Identifying relevant platforms and channels for brand and growing these platforms and channels
- Identifying new agencies, partners maintaining relationships and negotiating costs
- Customer insighting to bring in relevant inputs for business
- Managing Brand Budgets
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