Bosch - Assistant Manager/Deputy Manager - Marketing (4-6 yrs)

1 month ago

Bengaluru, Karnataka, India iimjobs Full time

Context / Background:

The Bosch Group is a leading global supplier of technology and services, in the areas of automotive technology, industrial technology, consumer goods, energy and building technology. In India Bosch Limited is the flagship company of the Bosch Group. As the largest auto component supplier in the country, setting a benchmark in the sectors it operates in, the company has to its credit several laurels.

From a Bosch India perspective, we see a need to transform with new mind-sets -operating together with businesses, governments, and consumers- to imagine a future landscape focusing on efficient mobility concepts, clean energy needs, decentralized governance, convergence on connectivity etc.

This will require new technologies, competencies, and partners, while still relying on traditional businesses on the journey towards creating a solutions & services mind-set. We are building multi sided digital platforms that will cater to the complete lifecycle of the vehicle business.

And, at this point focus on the Integrated Marketing has increased in the Digital Platform Universe that we intend to create. We are working on building a capability in the

company of Integrated Marketing and as a part of this we require a resource who could lead the Marketing

Outreach activities for a set of value streams in Bosch Mobility Platform & Solutions (MPS).

We are looking for an integrated Marketing and PR professional with a prior experience of 4-6 years in the Digital Commerce and / or B2B Marketing in the logistics space handling their communication and media mandate.

Profile summary:

Job Title:

Designation

Segment / Business Unit: Marketing

Location: Base location: Bangalore. Need based travel to customer/partner locations

MPS

Key Focus Areas:

1. Work on an integrated marketing mandate to strategize, plan and execute digital and offline marketing campaigns for logistics platform of Bosch Project House Mobility Solutions in close coordination with the product teams.

2. Lead brand, communication, media and PR strategy and be responsible end to end followed by the execution of the same

3. Execute marketing activities pertaining to Digital, Print, Content Marketing, Paid Media Marketing, social media, Website Development & Management, creative coordination, vendor management Analysis and reporting, Undertake administrative tasks to support the execution and success of marketing campaigns

4. Lead creation of creative assets with the agency in line with brand guidelines for all mediums.

5. Manage social media handles and content for all platforms including blogs

What does the role entail?

1. Manage PR led activities and maintain media relations

2. Deploy email marketing campaigns and assist with reporting.

3. Monitor and track the performance of marketing campaigns.

4. Liaison with external partner agencies (media, creative, technical) and work closely to achieve the desired output.

5. Be responsible for SEO and website analytics in close partnership with the agency.

6. Monitor competition and category campaigns and activities on marketing front for all offerings and report on monthly basis.

7. Plan and execute internal communication.

8. Active Stakeholder management and working with leaders.

9. Lead national and regional Events organizing and third-party events presence and related

responsibilities for the company

10. Individual Contributor Role

Supporting competencies for the role:

1. At least 4-6 years of work experience in managing the brands communication and B2B Marketing in logistics domain.

2. Experience and expertise in Creative, content and communication a must

3. Expertise in creating presentations, writing Marketing and Creative Briefs, marketing content and campaign reports.

4. Excellent ability to develop and execute against strategic integrated multichannel marketing plans.

5. Multi-tasker and willing to be flexible in work schedule and hours due to global teams interaction.

6. Excellent communication, external and internal stakeholder management skills

7. Extensive prior experience of working with agencies to execute and deliver campaigns

Must have Qualifications & Experience:

MBA in Marketing / Communication / Branding field

Worked in B2B Logistics Marketing Domain for 4-6 years.

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