RTM Manager
3 weeks ago
Strategy Development:
- Develop and implement comprehensive gotomarket strategies for Britannia's products to maximize sales and market share.
- Analyze market trends, consumer behavior, and competitive landscape to identify opportunities and threats.
- Collaborate with crossfunctional teams including sales, marketing, product development, and supply chain to align GTM strategies with overall business objectives.
Route to Market Optimization:
- Evaluate and optimize existing distribution channels and routes to market to ensure efficient and costeffective product distribution.
- Identify and develop new distribution channels and partnerships to expand Britannia's market reach.
- Monitor and analyze distribution performance metrics to identify areas for improvement and implement corrective actions.
Channel Management:
- Develop and manage relationships with key distributors, retailers, and channel partners to ensure effective product placement, promotion, and availability.
- Collaborate with sales and marketing teams to develop targeted channel specific promotions and marketing campaigns.
- Monitor channel performance and provide regular updates to senior management on sales, distribution, and market trends.
Market Activation and Visibility:
- Coordinate with marketing and trade marketing teams to execute impactful instore promotions, displays, and visibility campaigns.
- Develop and implement trade marketing programs and initiatives to drive product trials, repeat purchases, and brand loyalty.
- Monitor and evaluate the effectiveness of market activation programs and recommend improvements based on performance metrics and consumer feedback.
Budget Management:
- Develop and manage the GTM budget, ensuring optimal allocation of resources and costeffective implementation of strategies and programs.
- Monitor and analyze expenditure against budget, identify variances, and implement corrective actions as necessary.
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