Head - Digital Marketing - Consumer Durables/FMCG (10-20 yrs)
4 weeks ago
- Performance marketing
- Digital ecosystem
- Marketplace and Ecommerce Marketing
- Social Media Management
- Content Marketing
- Market Strategy
- Influencer Marketing
- Budget Management
- Team Management
- Google Analytics
- Hands on experience with SEO/SMO
- Paid Campaigns
Objective of the role :
- To drive the digital strategy and execution for multiple channels and categories for Brand , this would entail collaborating with different teams to ensure brand consistency and digital strategy and execution consistency
Reporting Structure :
The incumbent position will report to the Chief marketing officer
Key roles and responsibilities :
- The role entails management of Social media, Digital ecosystem and Performance marketing
- Paid Campaigns
- Marketplace and Ecommerce Marketing
- Social Media Management
- Content Marketing
- Market Strategy
- Online Reputation Management: Manage and enhance the company's online reputation, including managing Google My Business, App ratings ,Social media handles
- Online Rating Management process ownership for marketplaces
- Influencer Marketing
- Budget Management
- Manage the AOP and Budgets for multiple channels and categories.
- Generate innovative ideas to increase web traffic and lead funnel development and management
- Campaign evaluation and agency management
Team Management :
- Lead and motivate teams to enhance productivity and efficiency.
- Responsible for team development and performance management.
- Train internal teams to use digital technologies
- Collaborate with internal teams to ensure brand consistency
- Suggest new optimization methods to improve customer experience
Requirements & Skills :
- As a Digital Head you should demonstrate excellent digital skills combined with knowledge of the latest marketing techniques , performance marketing , Social media management
- Proven work experience in handling Digital , social and performance marketing
- Solid experience with online marketing tools
- Understanding of how digital channels work
- Hands on experience with SEO/SEM and
- Familiarity with Google Analytics
- Excellent interpersonal and team management skills
- Strong analytical skills
Preferred industry :
FMCD/Consumer Durables but not restrictive
- Agency profiles can also be evaluated , they will have a good understanding of all dimensions and typically may want to move to a client side
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