Nothing - Senior Associate - Brand & Digital Marketing - CMF (2-5 yrs)
4 weeks ago
About Us:
We're a London-based tech company on a mission to remove barriers between people and technology.
To do this, we're crafting intuitive, flawlessly connected products that improve our lives without getting in the way.
No confusing tech-speak. No silly product names. Just artistry, passion and trust. And products we're proud to share with our friends and family.
As a Sr. Associate - Brand and Digital Marketing, you'd be responsible for building the brand in India across channels.
We are looking for an enthusiastic person responsible for the development, implementation, and execution of marketing strategies for a brand.
They will work with a variety of stakeholders, including horizontal marketing functions, online & offline sales teams, designers, and partners to ensure that the brand is consistent across all touchpoints.
What you'll do:
- Support Marketing manager on the development and implementation of brand strategies for the Charger, Earbuds and Watch categories, ensuring alignment with the company's overall business goals.
- Conduct comprehensive market research to identify trends and opportunities within the category, informing product development and marketing strategies.
- Collaborate with Product Development, Sales, Marketing, and other departments to create cohesive brand messaging across all platforms and to drive product innovations.
- Manage product launches, from planning to execution, including coordinating with PR teams for coverage and managing promotional activities.
- Analyze sales data, market feedback, and key performance indicators to assess brand health and adjust strategies as needed.
- Develop and control the marketing budget for the product categories, ensuring all marketing activities are costeffective and deliver a strong return on investment.
- Oversee the creation and delivery of compelling marketing materials, such as print collateral, digital content, and advertising.
- Foster relationships with key partners and influencers to expand brand presence and influence in the market.
- Provide insight and direction for social media strategies specifically designed to engage communities interested in earbuds and wearable tech.
- Stay updated with changes in consumer preferences, competitor strategies, and advancements in the tech industry to keep the brand ahead of the curve.
- Run performance marketing on social media and partner platform.
- Coordinate with Global and run global social media handle
What we are looking for:
- Postgraduate in marketing, business, or a related field from an accredited college or university
- 25 years of experience in marketing or brand management
- Experience in working with Flipkart or a similar Ecommerce platform
- Experience in digital marketing and performance marketing
- Strong analytical and problemsolving skills
- Understanding of performance metrics and capability to optimise digital campaigns
- Who is a great communicator to liaise with different teams across the world
- Ability to work independently and as part of a team
- Who is capable of working in an exciting yet highpressure hustling environment
- Who has an interest in the space of design, art, technology, fashion, culture, music, etc.
- And lastly, we are looking for someone who is hungry to develop within a developing company.
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