Senior Manager

4 weeks ago


Gurgaon, Haryana, India iimjobs Full time
Position Title- Senior Manager - Brand Marketing

Department Marketing

Reports to DGM -Marketing

Team Size/Span of Control 1-2

Note:
Candidates should be from Casual Dining set ups only.

Job Purpose:

  • The primary purpose of this job is to develop and maintain the product in the portfolio.
  • The purpose is to ensure that the brand is communicated correctly across all channels of communication.
  • The brand receives it recognition and drives sales due to interventions and brand loyalty.

Key Result Areas:

  • Develop endtoend strategies and drive execution to achieve consumer marketing goals, with emphasis on driving consumer perception and engagement
  • Define and manage comprehensive marketing strategy and planning including segmentation, targeting, market sizing, media and communications plan, rollout strategy and integration with PR
  • Lead and collaborate with a multitude of crossfunctional stakeholders to deliver worldclass marketing campaigns and programs
  • Frame strategic decisions and recommendations to enable executive and stakeholder alignment
  • Collaborate with digital, PR and CRM partners to create campaigns that drive consumer perception and engagement with the respective brands
  • Partner closely with international brand strategy and creative teams to bring to life through quality creatives campaigns in India and be able to create a desired positioning for the brand.
  • Lead market assessment, quantitative analysis, and qualitative feedback and represent the voice of our users internally.
  • Brand Health Monitoring for the overall maintenance and its brands through brand audits and surveys and recommending and implementing corrective measures.

Qualification & Experience:

  • Marketing degree preferably an MBA or a Marcom degree from a premier institute
  • Passion for building brands with minimum 7 years' experience in brand marketing in the premium and luxury lifestyle space
  • Experience partnering with crossfunctional teams to drive ongoing lifecycle/engagement marketing
  • Handson experience developing and executing integrated marketing campaigns, including experience with both brandbuilding and acquisition marketing initiatives
  • Experience building strategies, as well as providing feedback on storytelling to enable creative
  • Should be a selfmotived and driven person with project management skills and experience managing multiple tasks at the same time

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