Manager - Digital Marketing (6-10 yrs)

3 weeks ago


Bengaluru, Karnataka, India iimjobs Full time

Develop and implement comprehensive digital marketing strategies aligned with the company's objectives and target audience preferences.

- Lead the planning, execution, and optimization of digital marketing campaigns across various channels, including social media, website, email, search engine optimization (SEO), and pay-per-click (PPC) advertising.

- Analyze market trends, customer insights, and competitor activities to identify growth opportunities and optimize campaign performance.

- Utilize data-driven insights to refine targeting, messaging, and creative assets, maximizing ROI and driving conversion rates. Establish key performance indicators (KPIs) and metrics to track campaign performance, generate reports, and provide actionable insights to stakeholders.

- Cultivate strategic partnerships and vendor relationships to enhance digital marketing capabilities and expand reach.

- Collaborate with cross-functional teams to ensure seamless integration of digital marketing initiatives with overall brand and business objectives.

- Cordination with External Marketing Agencies, Proof read and check content both for position and listings for Social Media, Wikipedia, IMDB and all other relevant digital publications. To be able to write, communicate and strategically position the company and its products across multiple digital avenues.

To be able to regularly manage updates on website, cordination with designers and teams for content and design.

To be able to communicate with graphic designers, motion graphic artists, and excecute content mainting the brand quality and standards.

Develop brand communications utilizing proprietary brand guidelines and visual communication strategies for various programming brands across digital and print platforms.

- Manage brand and individual social media handles in collaboration with in-house teams, ensuring consistent messaging and engagement.

- Superwise and if required create quarterly social media calendars to advance brand identity, auxilaries, communicate company vision, and showcase upcoming products to target audiences and stakeholders.

- Develop marketing and communication strategies for new project launches, announcements, LinkedIn communications, and other platforms, coordinating efforts with video production teams.

- Demonstrate expertise in contemporary key art creation, graphic design, layout techniques, and video production, including social media video stories.

- Manage multiple deliverables from concept to delivery, ensuring attention to visual details and adherence to deadlines.

- Generate fresh concepts while utilizing proficient knowledge of templates to enhance brand communication.

- Collaborate effectively with cross-functional teams and demonstrate a passion for cinema and cinematic arts, aligning communications with the global media company's ethos and audience preferences.



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