
Area Sales Manager
3 days ago
Job Title: Area Sales Manager / Branch Manager Department:
Sales Location: Mumbai, Pune, Kolhapur
Reporting To: Zonal Sales Head / National Sales Head
Employment Type: Full-Time
Experience: 5–10 Years Industry:
Consumer Electronics / Home Appliances
Applicants from brands including LG, Samsung, Haier, Whirlpool, Panasonic, Daikin, or Voltas will be given preference.
Company Overview
Indkal Technologies is a fast-growing Indian consumer electronics and home appliances company, founded in 2020 and headquartered in Bengaluru. The company operates under global trademark licensing agreements for brands such as Acer and Black & Decker, and has also introduced its in-house brand Wobble. With a strong emphasis on ‘Make in India’, the company manufactures over 70% of its product range locally and aims for 90% localization by end of 2024. Indkal’s diverse product portfolio includes Smart TVs, Air Conditioners, Washing Machines, Smartphones (launching 2025), and TWS Audio Products. Indkal is currently present in 12,000+ retail stores across India and is on a path of aggressive growth, aiming to become one of the leading players in the Indian consumer electronics space.
Key Responsibilities
• Drive regional sales strategy and execution for assigned territories in alignment with company goals.
• Manage and grow business through distributors, retailers, and direct dealers.
• Achieve and exceed monthly, quarterly, and annual sales targets across all product categories.
• Monitor and analyze market trends, competition, and consumer preferences to develop proactive strategies.
• Lead a team of Area Sales Executives and RSO – setting targets, tracking performance, and providing coaching.
• Ensure efficient execution of product launches, promotional activities, and trade marketing initiatives.
• Maintain optimal stock levels, sales forecasting, and timely collections across channels. • Build and maintain long-term relationships with trade partners to ensure customer satisfaction and loyalty.
• Provide timely reports and feedback to management on sales performance and market dynamics. • Coordinate for Customer Service operations in assigned city/town for smooth after sales service.
Requirements
• Bachelor’s degree in business administration, Marketing, or a related field (MBA preferred).
• 2–5 years of progressive experience in sales management within the consumer electronics or home appliances industry.
• Strong knowledge of distribution and retail networks, particularly in the electronics/appliance sector.
• Proven experience in managing sales teams and achieving business targets.
• Excellent leadership, communication, and negotiation skills.
• Willingness to travel extensively across assigned regions.
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