Area Sales Manager

We are hiring

Position: Area Sales Manager – General Trade, Consumer Care Division (CCD)

Location: Surat

Reporting to: Regional Sales Manager

Industry: FMCG

Why Join Us?

• We are one of the leading and fastest growing FMCG companies dealing in cosmetics, personal care and healthcare in India.
• Collaborate with passionate teams in a growth-focused environment.

About the job

We are looking for a high-performing Area Sales Manager (ASM) to lead channel strategy, sales execution, and team management for our Consumer Care – General Trade Division. If you have strong FMCG experience and a passion for building winning markets, we would love to connect

Your responsibilities will include:

Sales Planning & Execution

• Develop and implement sales plans aligned with company strategy to achieve area sales targets.
• Manage effective product routing to maximize availability and reduce logistics costs.
• Ensure all sales activities adhere to allocated budgets and trade marketing guidelines.

Channel & Market Development

• Expand market growth through management and development of Distributors, Retailers, and Stockists
• Execute trade promotions and customer engagement schemes to drive business growth
• Identify and recommend new product opportunities or improvements based on market insights and competitor activity.

Sales Performance Improvement

• Enhance forecast accuracy and implement Go-To-Market (GTM) strategies.
• Improve distributor and field force efficiency through automation and capability building.
• Support new product launches and promotional activities to strengthen brand positioning.
• Plan and implement SKU and Distributor wise - Coverage, Reach and Strike Rate (CRS) norms for the month – using them to achieve brand and product-level sales goals

Market Intelligence & Reporting

• Analyse sales data and provide actionable insights to the Regional Sales Manager
• Monitor competition and provide feedback for counter-strategies to Regional Sales Manager

Operational Efficiency

• Ensure stock availability and hygiene across the distribution network.
• Coordinate with depots for smooth stock movement, hygiene, timely product delivery and claim settlements.
• Address and resolve damage claims arising during in-transit movement of goods.

Team Leadership

• Manage and lead a team of Area Sales Executives and Market Reps
• Train and develop team members to ensure capability enhancement and performance delivery.

What we are looking for?

• 5–7 years of FMCG sales experience, with at least 3-4 years in ASM role in General Trade (CCD)
• Proven expertise in driving the sales strategies through efficient channel management and sales management for achievement of the sales and distribution targets for the assigned territory.
• Proficiency in MS Excel, PowerPoint
• MBA/PGDM in Marketing, Sales, or Business Management

What will make you successful?

• Effective Sales Planning – Skilled in proactively developing and executing monthly and quarterly sales plans, ensuring alignment between team objectives and broader business goals.
• Solid Channel Management – Proven ability to build and sustain strong partnerships with distributors, stockists, and retailers to drive product availability and maximize market coverage.
• Expertise in Trade Marketing Scheme Execution – Well-versed in interpreting, and executing trade-marketing initiatives that effectively engage channel partners and boost in-market performance.
• Digital Proficiency – Adept at leveraging sales force automation tools, distribution management systems, and data analytics to enhance operational efficiency and field effectiveness.
• Results-Orientation – Consistently delivers or exceeds performance targets, driven by a strong sense of accountability and business ownership.
• Strong Communication & Influence – Excellent at engaging and influencing cross-functional teams, internal stakeholders, and external partners to align efforts and drive outcomes.
• Commercial Acumen – Combines sales expertise with a solid understanding of profitability, cost control, and operational levers to ensure sustainable business growth.
• Effective Team Leadership – Capable of leading, motivating, and developing sales teams to achieve high performance and meet business objectives.

Ready to Make an Impact?

Apply now