 
						Area Sales Manager
3 weeks ago
We are hiring
Position: Area Sales Manager – General Trade, Consumer Care Division (CCD)
Location: Surat
Reporting to: Regional Sales Manager
Industry: FMCG
Why Join Us?
- We are one of the leading and fastest growing FMCG companies dealing in cosmetics, personal care and healthcare in India.
- Collaborate with passionate teams in a growth-focused environment.
About the job
We are looking for a high-performing Area Sales Manager (ASM) to lead channel strategy, sales execution, and team management for our Consumer Care – General Trade Division. If you have strong FMCG experience and a passion for building winning markets, we would love to connect
Your responsibilities will include:
Sales Planning & Execution
- Develop and implement sales plans aligned with company strategy to achieve area sales targets.
- Manage effective product routing to maximize availability and reduce logistics costs.
- Ensure all sales activities adhere to allocated budgets and trade marketing guidelines.
Channel & Market Development
- Expand market growth through management and development of Distributors, Retailers, and Stockists
- Execute trade promotions and customer engagement schemes to drive business growth
- Identify and recommend new product opportunities or improvements based on market insights and competitor activity.
Sales Performance Improvement
- Enhance forecast accuracy and implement Go-To-Market (GTM) strategies.
- Improve distributor and field force efficiency through automation and capability building.
- Support new product launches and promotional activities to strengthen brand positioning.
- Plan and implement SKU and Distributor wise - Coverage, Reach and Strike Rate (CRS) norms for the month – using them to achieve brand and product-level sales goals
Market Intelligence & Reporting
- Analyse sales data and provide actionable insights to the Regional Sales Manager
- Monitor competition and provide feedback for counter-strategies to Regional Sales Manager
Operational Efficiency
- Ensure stock availability and hygiene across the distribution network.
- Coordinate with depots for smooth stock movement, hygiene, timely product delivery and claim settlements.
- Address and resolve damage claims arising during in-transit movement of goods.
Team Leadership
- Manage and lead a team of Area Sales Executives and Market Reps
- Train and develop team members to ensure capability enhancement and performance delivery.
What we are looking for?
- 5–7 years of FMCG sales experience, with at least 3-4 years in ASM role in General Trade (CCD)
- Proven expertise in driving the sales strategies through efficient channel management and sales management for achievement of the sales and distribution targets for the assigned territory.
- Proficiency in MS Excel, PowerPoint
- MBA/PGDM in Marketing, Sales, or Business Management
What will make you successful?
- Effective Sales Planning – Skilled in proactively developing and executing monthly and quarterly sales plans, ensuring alignment between team objectives and broader business goals.
- Solid Channel Management – Proven ability to build and sustain strong partnerships with distributors, stockists, and retailers to drive product availability and maximize market coverage.
- Expertise in Trade Marketing Scheme Execution – Well-versed in interpreting, and executing trade-marketing initiatives that effectively engage channel partners and boost in-market performance.
- Digital Proficiency – Adept at leveraging sales force automation tools, distribution management systems, and data analytics to enhance operational efficiency and field effectiveness.
- Results-Orientation – Consistently delivers or exceeds performance targets, driven by a strong sense of accountability and business ownership.
- Strong Communication & Influence – Excellent at engaging and influencing cross-functional teams, internal stakeholders, and external partners to align efforts and drive outcomes.
- Commercial Acumen – Combines sales expertise with a solid understanding of profitability, cost control, and operational levers to ensure sustainable business growth.
- Effective Team Leadership – Capable of leading, motivating, and developing sales teams to achieve high performance and meet business objectives.
Ready to Make an Impact?
Apply now
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