Area Sales Manager

3 weeks ago

Vijayawada Andhra Pradesh India, Krishna OrbiTouch HR Full time

// Urgent hiring for Area Sales Manager //


Location: Vijaywada

Profile –Area Sales Manager

Experience-3+ years

Ctc- upto 6 lpa (depends on interview)

Working Days- 6 days



Job Responsibilities

The Area Sales Manager for Tata Astrum is responsible for driving sales growth of Tata

Steel’s hot rolled steel sheets and coils in the assigned territory by acquiring new customers

across fabrication, automotive, machinery, and infrastructure segments, managing key

accounts and distributors, ensuring timely order fulfilment and collections, and executing

marketing initiatives to enhance brand presence. The role demands strong product

knowledge, market intelligence, customer relationship skills, and a results-driven approach

to achieve volume, value, and market share targets while strengthening Tata Astrum’s

leadership in the region.


Sales & Business Development

  • Achieve monthly, quarterly, and annual sales targets for Tata Astrum products.
  • Identify and develop new customers in automotive, fabrication, heavy machinery, yellow goods, and infrastructure segments.
  • Increase market share by expanding the customer base and enhancing wallet share with existing customers.

Customer Relationship Management

  • Build and maintain strong relationships with key customers, decision-makers, and influencers.
  • Understand customer requirements in terms of grades, sizes, packaging, and delivery schedules and coordinate accordingly.

Channel & Distribution Management

  • Manage and support dealer/distributor networks for Tata Astrum Super retail sales.
  • Conduct regular visits to channel partners to ensure visibility, resolve issues, and drive secondary sales.

Market Intelligence & Strategy

  • Track competitor activities, market trends, and pricing strategies.
  • Provide periodic market feedback to management for strategic decisions and inventory planning.

Order Fulfilment & Coordination

  • Ensure timely order booking, dispatches, and delivery in coordination with SCM, plant, and logistics teams.
  • Monitor outstanding payments and ensure collections are within stipulated credit norms.

Promotional Activities

  • Plan and execute marketing initiatives such as fabricator meets, product demos, and customer engagement programs to enhance product awareness and brand recall.

MIS & Reporting

  • Maintain accurate records of sales, pipeline, customer visits, and receivables.
  • Prepare daily, weekly, and monthly sales reports for review with management

Desired Academic Qualifications

  • Graduate in Engineering (Mechanical / Metallurgy / Civil) preferred; or B.Com/B.Sc with MBA in Marketing/Sales.

Desired Work Experience

  • 3-5 years of sales experience in steel (HR / CR / structural) products, preferably handling industrial customers and channels.
  • Key Performance Indicators
  • Achievement of sales targets (volume and value).
  • Increase in active customer base.
  • Collection efficiency and days sales outstanding (DSO).
  • Channel partner engagement score.
  • Market share growth in assigned territory.

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