
Assistant Vice President Marketing-Digital Marketing
1 day ago
Job Title: AVP- Digital Marketing
Grade-AVP
Location: Mumbai
Reports to: Chief Marketing Officer
Function: Central Marketing | Intellect Design Arena
Team Size: 4/6
Exp-8-12
Purpose of the Role
Responsible for developing and executing a unified, data-driven digital marketing strategy that drives global brand awareness, lead generation, customer engagement, and revenue growth for the company’s enterprise financial services products across both consumer, wholesale and wealth segments.
This role will lead a team of digital specialists across SEO/SEM, performance marketing, marketing automation, social media, content, analytics, and digital experience to ensure all digital touchpoints deliver measurable business impact.
Core Responsibilities
1. Strategic Leadership
- Define the global digital marketing roadmap and KPIs in alignment with business objectives.
- Champion a unified brand experience across all digital channels and markets.
- Collaborate with product, sales, and regional marketing leaders to align strategies with market-specific needs.
- Act as the internal futurist and evangelist for marketing innovation, educating leadership and product teams on the evolving digital landscape.
2. Digital Channel Management
- Lead global SEO & SEM strategy to maximize visibility and conversion.
- Oversee paid media campaigns (Google and LinkedIn) with clear ROI accountability.
- Direct social media strategy for thought leadership, customer engagement, and employer branding.
- Manage digital content strategy across corporate website, microsites, and partner portals.
- Drive the creation of high-impact content assets: solution pages, whitepapers, case studies, leadership articles, video explainers, and AI-generated content workflows.
- Build an AI-led digital command center that blends insights from multiple sources: web, CRM, social, customer intent - to deliver predictive and prescriptive actions.
- Pilot tools like ChatGPT, Jasper, Perplexity, and Lumen5 for agile, content-at-scale delivery.
3. Innovation & Continuous Improvement
- Stay ahead of digital trends, emerging platforms, and regulatory changes in financial services marketing.
- Introduce innovative digital formats (interactive tools, digital events, gamified learning) to enhance engagement.
4. Brand and Experience Marketing
- Create consistent and immersive brand experiences across digital touchpoints—website, social, video, partner portals, digital events.
- Lead social media storytelling, especially for strategic narratives like Explainable AI, Composable Banking, Business Impact AI, and ESG alignment.
- Partner with creative, UI/UX, and motion teams to build a visual grammar for Intellect—evolving the digital brand identity globally.
- Design co-marketing programs with AWS, Microsoft, IBM, and other strategic alliances to increase joint visibility and influence.
5. Analytics, Measurement & Optimization
- Define global KPIs and benchmarks across awareness, engagement, conversion, pipeline velocity, CAC, and RoI.
- Establish a culture of experimentation—test & learn loops, conversion optimization, retargeting strategies, and behavioral insights.
- Share monthly impact reports and campaign retrospectives with leadership and business heads.
5. People Leadership & Collaboration
- Build, mentor, and inspire a high-performance global digital marketing team.
- Foster cross-functional collaboration with sales, product marketing, and regional teams.
Experience & Qualifications
- 8-12 years in B2B digital marketing; preferably from SaaS, Fintech, Enterprise Tech, or Consulting industries.
- Proven global experience leading multi-region campaigns, digital transformation initiatives, and pipeline generation programs.
- Prior leadership of teams across content, performance marketing, automation, and digital experience.
- An MBA or advanced degree in Marketing, Digital Strategy, or Data Science is preferred.
- Proficiency in Google Analytics (GA4), SEO tools (SEMRush, Ahrefs), marketing automation (Marketo, HubSpot, Pardot), CRM (Salesforce), and ABM platforms (Demandbase, 6sense).
- Strong understanding of compliance and regulatory considerations in financial services marketing.
-
Vice President Institutional Sales
1 day ago
Mumbai Metropolitan Region, IN Systematix Group Full timeProfile:- VP Sales (Asia Pacific) – Institutional Sales Location: - Mumbai, Singapore & DubaiAbout the CompanySystematix Group is a leading diversified financial services firm offering a wide range of solutions, including Investment Banking, Institutional Equities, Wealth Management, Retail Broking, and Asset Management. With 35+ years of legacy & 300+...
-
Vice President Sales
3 days ago
Mumbai Metropolitan Region, IN One Digital Entertainment Full timeJob Title: VP – Sales (Influencer & Branded Content Sales)Location: MumbaiExperience required: 15-20 yearsIndustry: Influencer Marketing | Advertising | Media | Branded ContentAbout the Role New Media Holding is hiring a dynamic leader in Sales and New Business Development for our Influencer & Branded Content vertical across India. This role demands a...
-
Marketing Specialist
3 days ago
Mumbai Metropolitan Region, IN upGrad Rekrut Full timeWe are looking for a proactive and detail-oriented Marketing Executive/Manager to join our dynamic team in the real estate sector. The ideal candidate will be responsible for supporting and executing marketing activities across digital, print, and outdoor platforms to strengthen brand visibility and support business growth.Key Responsibilities:Coordinate and...
-
Regional Marketing Manager
3 days ago
Mumbai Metropolitan Region, India, IN WACKER Full timeJob SummaryTo drive strategic marketing, pricing, and portfolio management for WACKER’s polymer dispersions and adhesives segment in India and Asia. This regional role is critical in shaping business growth by aligning technical knowledge with market strategy, especially for Dispersions in Adhesives & other segments. The role requires close collaboration...
-
Executive Assistant
3 days ago
Mumbai Metropolitan Region, India, IN One Digital Entertainment Full timeThe ideal candidate will provide top-level assistance to a celebrity. They should be well-organized and be comfortable scheduling meetings and responding to emails on the artists behalf. Lastly, this individual should be able to draft documents and help the executive with any necessary meeting preparations.ResponsibilitiesPersonal Assistance and Executive...
-
Assistant Sales Manager(Sales Team Member)
3 days ago
Mumbai Metropolitan Region, IN Bennett Coleman & Co. Ltd. Full timeJob TitleSalest Team Member(Mumbai Mirror)Function/DepartmentResponseReporting ToBranch Vertical HeadJob LocationMumbaiPosition Summary & ScopeThis position is responsible for planning and implementing sales, marketing and product development programs, both short and long range, targeted toward existing and new markets by performing the following...
-
Junior Business Development Manager
3 days ago
Mumbai Metropolitan Region, IN THEM Consulting Pvt. Ltd. Full timeAbout Us: THEM Consulting is a new-age UX design and product innovation company. We craft disruptive digital experiences through a business-centric design approach. Our expertise spans UX strategy, digital transformation, and agile innovation. Join our fast-growing team to scale our consulting practice and build long-term partnerships.Working Model:...
-
HR Recruiter
3 days ago
Mumbai Metropolitan Region, IN All 'Bout Communication Full timeCompany DescriptionStarted in 2012 by Vedaxari Joshi, All 'Bout Communication is a pioneering Social Media Marketing and Digital content production house. We take pride in creating unique concepts and bringing them to life, catering to a diverse array of clients. Our creative and innovative approach helps businesses connect with their audiences effectively...
-
Talent Manager
1 day ago
Mumbai Metropolitan Region, IN Acme Services Full timeWe are seeking a digitally savvy, experienced marketing mind to develop and manage influencers. If you are a team player who wants to work in the high-growth and super-thriving industry of influencers, then you are the person we are looking for.Interest and passion for social media industry are a must!Responsibilities and Duties:-o Manage all aspects of the...
-
Sales Manager
1 day ago
Mumbai Metropolitan Region, IN Datamatics Full timeIn-depth knowledge of Datamatics offerings and value propositionUse an existing network of industry contacts to generate new business (Building a 'territory‘) and acquire new customers for Datamatics’ IT & Digital Offerings.Team handling experience.In-depth knowledge of market trends and competitor landscapeUnderstand the customer’s buying cycleHunt...