Founder’s Office

8 hours ago

Pune Maharashtra India, Maharashtra ALIV - Regenerative Wellness Full time


Job Description: Marketing Executive/Junior Manager (Hands-On, Startup) — ALIV Regenerative Wellness


Location: Pune, India Type: Full-time — On-site

Reports to: Founder/CEO


About ALIV

Regenerative wellness clinic offering targeted IV therapies, PRP/PRFM, and Autologous Cell Therapy. Evidence-based, prevention-first.


Role Summary


Own day-to-day marketing for a growing startup brand. No job too small—plan, create, launch, analyse, and iterate across content, social, ads, PR, events, and CRM to drive awareness and qualified consults.


What You’ll Do


Content & Social


  • Run the monthly calendar (IG/YouTube/LinkedIn/Email/WhatsApp).
  • Write hooks/captions, script & edit Reels, design carousels (Canva/CapCut).
  • Keep messaging simple, science-true; ensure medical review & compliance.


Performance & Web


  • Set up and optimise Meta/Google campaigns with UTMs & GA4.
  • Build/refresh landing pages, A/B test hooks, creatives, CTAs; improve conversion.
  • Maintain GMB/local SEO hygiene; basic on-page SEO.


PR, Influencers & Community


  • Coordinate with PR partners; align stories with campaigns.
  • Run creator/doctor collabs, Lives/webinars; capture UGC with consent.
  • Support events: talks, screenings, open days; handle invites, run-of-show, follow-ups.


Pipeline & Ops


  • Tighten DM → consult → therapy flow with counselors/front desk.
  • Keep dashboards current (traffic, leads, bookings, ROAS/CAC).
  • Maintain asset/templates library; vendor coordination when needed.


Non-clinical role. All claims go through medical review; privacy/consent mandatory.


Must-Have


  • 2–5 years in digital/brand marketing (healthcare/wellness/consumer preferred).
  • Portfolio with hands-on work: Reels/carousels, ads, landing pages, emails—with results.
  • Tools: Meta/Google Ads, GA4/GTM, UTMs, Canva/CapCut/Adobe, WordPress/No-code, Zoho/HubSpot, Google Workspace.
  • Clear copy for Indian audiences (English + Hindi/Marathi). Grit, speed, organisation.


Good to Have: Basic CRO/wireframing, newsletter automation, social listening, local vendor handling.


KPIs (first 6 months)


  • Qualified consults from organic/PR/events/paid; CPL/CAC trend.
  • IG engagement rate, saves/shares; non-paid reach & follower growth.
  • LP conversion (organic & paid) and profile→DM / website-click rates.
  • Event outputs: RSVPs, attendance, leads, assisted revenue.
  • Cadence adherence (≥95%), tracking hygiene (100% UTMs), SOP compliance.


90-Day Outcomes


  • 30 days: Baselines set (IG/GA4/CRM), content pillars, tracking & UTMs live, first quick wins.
  • 60 days: Always-on calendar running; 2–3 repeatable Reel formats; LP v1 + A/B tests; first PR/creator collab shipped.
  • 90 days: Visible lift in profile→DMs, consult bookings, event-sourced leads; v1 playbooks for IG, PR alignment, and DM→consult flow.


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