Founder's Office

1 day ago

Pune, Maharashtra, India ALIV - Regenerative Wellness Full time

Job Description: Marketing Executive/Junior Manager (Hands-On, Startup) — ALIV Regenerative Wellness

Location:
Pune, India 
Type:
Full-time — On-site

Reports to:
Founder/CEO

About ALIV

Regenerative wellness clinic offering
targeted IV therapies
,
PRP/PRFM
, and
Autologous Cell Therapy
. Evidence-based, prevention-first.

Role Summary

Own day-to-day marketing for a growing startup brand.
No job too small
—plan, create, launch, analyse, and iterate across content, social, ads, PR, events, and CRM to drive awareness and qualified consults.

What You'll Do

Content & Social

  • Run the monthly calendar (IG/YouTube/LinkedIn/Email/WhatsApp).
  • Write hooks/captions, script & edit Reels, design carousels (Canva/CapCut).
  • Keep messaging simple, science-true; ensure medical review & compliance.

Performance & Web

  • Set up and optimise
    Meta/Google
    campaigns with UTMs & GA4.
  • Build/refresh landing pages, A/B test hooks, creatives, CTAs; improve conversion.
  • Maintain
    GMB/local SEO
    hygiene; basic on-page SEO.

PR, Influencers & Community

  • Coordinate with PR partners; align stories with campaigns.
  • Run creator/doctor collabs, Lives/webinars; capture UGC with consent.
  • Support events: talks, screenings, open days; handle invites, run-of-show, follow-ups.

Pipeline & Ops

  • Tighten
    DM → consult → therapy
    flow with counselors/front desk.
  • Keep dashboards current (traffic, leads, bookings, ROAS/CAC).
  • Maintain asset/templates library; vendor coordination when needed.

Non-clinical role. All claims go through medical review; privacy/consent mandatory.Must-Have

  • 2–5 years
    in digital/brand marketing (healthcare/wellness/consumer preferred).
  • Portfolio with
    hands-on
    work: Reels/carousels, ads, landing pages, emails—with results.
  • Tools:
    Meta/Google Ads, GA4/GTM, UTMs, Canva/CapCut/Adobe, WordPress/No-code, Zoho/HubSpot
    , Google Workspace.
  • Clear copy for Indian audiences (
    English + Hindi/Marathi
    ). Grit, speed, organisation.

Good to Have:
Basic CRO/wireframing, newsletter automation, social listening, local vendor handling.

KPIs (first 6 months)

  • Qualified consults
    from organic/PR/events/paid;
    CPL/CAC
    trend.
  • IG
    engagement rate
    , saves/shares; non-paid reach & follower growth.
  • LP conversion
    (organic & paid) and profile→DM / website-click rates.
  • Event outputs: RSVPs, attendance, leads, assisted revenue.
  • Cadence adherence (≥95%), tracking hygiene (100% UTMs), SOP compliance.

90-Day Outcomes

  • 30 days:
    Baselines set (IG/GA4/CRM), content pillars, tracking & UTMs live, first quick wins.
  • 60 days:
    Always-on calendar running; 2–3 repeatable Reel formats; LP v1 + A/B tests; first PR/creator collab shipped.
  • 90 days:
    Visible lift in
    profile→DMs, consult bookings
    , event-sourced leads; v1 playbooks for IG, PR alignment, and DM→consult flow.

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