Executive - Distribution Planning & Insights

2 weeks ago

Mumbai, Maharashtra, India Sony Pictures Networks Full time
1003***Position: Placement and Packaging MonitoringPurpose: Ensure maximum reach of the SPN network channels to increase subscription revenues through the monitoring of channel placement vis-à-vis competition and tracking any movement in the marketEducation: Graduate / PostgraduateExperience: 5+ years in the industryLocation: Mumbai

Reporting Relationship:

Lead Placement and Packaging MonitoringBusiness/Channel/Function: DistributionKey Responsibilities:

  • Placement and Packaging
  • Maintain weekly tracker for placement changes for channels; Highlight new changes visàvis existing changes.
  • Assist in maintaining Channel's reach by continuous monitoring of placement of High/Medium/ Low impact networks.
  • Collect and formulate a database on the availability of packs at ground capturing data on packages removed, new packs added, most penetrated packs.
  • Ensure database is maintained on available packs at ground, packs removed, new packs added, most penetrated packs.
  • Maintain weekly tracker on SPN and competition movement in the packs and changes at Ground level.
  • Channel Query resolution
  • Maintain channels placement report along with competition placement on a weekly basis.
  • Inform about changes in the channel or its competition placement to respective channel research teams.
  • Maintain impact of LCN changes and highlight the same for further marketing initiatives.
  • Highlight potential of Bouquet upgrade basis pack composition for each operator
  • Ground Team Management
  • Responsible for onboarding of FEs and solving their requirements daily.
  • Prepare weekly and monthly targets for FEs. Plan routes of FEs to ensure that they cover maximum households and operators in the minimum time.
  • Train FEs to cover multiple HH in the location and capturing all information regarding packages, watermark, piracy as well as content preferences as and when necessary.
  • Analyse pack reports submitted by FEs and estimate availability of channels as part of bouquet, or al a carte opted by Subscriber HHs/DPOs
  • Ensure FEs are capturing all available DPOs packs at the ground and submit it in their mapping reports.
  • Coordinate with SOs to cover disputed monitoring location/network.
  • Routine check with SOs while working on "Need based projects of the channels".
  • Market Intelligence
  • Maintain reports on Average Revenue Per User (ARPU) marketwise, operator wise and channel wise.
  • Track status of operator (New Op Details, Operator Shut down, Acquired Network, Merged Network etc)
  • Ensure Market Segmentation, Penetration of Networks, Subscriber base movement, Subscriber base Management.
  • Landing Page
  • Provide inputs on LCNs of channels to help evaluation of impact of landing page.
  • Maintain MSOs and Key Accounts landing details, circulate weekly reports.
  • Provide monthly report on landing page to channel teams on existing landing page deals.
  • Highlight changes to landing page to sales team and channel teams to avoid ratings leak.
  • Ensure smooth functioning of landing page deals.
  • Track competition landing page deals and monitor their expiry dates thus highlighting new landing page opportunities.
  • Long term strategic initiatives
  • Provide inputs on new channels launched, their availability across markets and LCNs across key operators.
  • Provide inputs on key operators and genre LCNs during launch of new channels.
  • Provide daily monitoring support to channels during launch of shows/ key events.
  • System development and improvement
  • Assist in building the monitoring module in the system.
  • Prepare the business requirements and test cases to ensure that all developments are completely secure before moving to production.
  • Help build the Monitoring report correction module thus ensuring changes to operator LCNs if agency reports are sometime erroneous.
  • Highlight system malfunction/ module error to make the system robust and errorfree.
  • Continuous evaluation of the system and process to improve its effectiveness and find ways to improve as well as automate the same.

Critical Competencies:

TECHNICAL COMPETENCIES

BEHAVIORAL COMPETENCIES

  • Understanding the business, industry and regulations
  • Understanding of BARC ratings.
  • Data Analytical skills
  • Knowledge of all policies, SOPs, and guidelines
  • Understanding of consumer
  • Understanding how IT systems can ease business processes.
  • Proficiency in MS Office tools
  • Excel, PowerPoint, Word
  • Listening skills
  • Problem solving
  • Eye for detail
  • Structured thinking
  • Planning and execution excellence
  • Impactful communication
  • People management skills
  • Effective delegation
  • Negotiation skills
  • Conflict Management
  • Adaptability to change
  • Collaboration
  • Why join us?Sony Pictures Networks is home to some of India's leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay Sony Marathi, Sony SIX, Sony TEN, Sony TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a fewOur foray into the OTT space with one of the most pr

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