Planning Director

2 weeks ago


Mumbai, Maharashtra, India VML Full time

The position is responsible to ensure the development and execution of effective strategic plans that align with clients' business objectives.

The resource will work closely with clients, Account Management and creative teams to drive insights, uncover market opportunities and contribute to the overall success of our clients' advertising campaigns.

  • Strategic Leadership & Planning:

Setting strategic goals and ensuring alignment with overall agency objectives.

Collaborate with the Planning Head and Office Head in shaping the agency's overall strategic direction.

Conduct/Lead thorough market research and analysis to uncover insights that inform the development of effective advertising strategies.

  • Campaign Development:

Lead the development of strategic briefs that guide creative teams in the ideation and execution of impactful campaigns.

Ensure that strategic plans align with client objectives, target audience insights, and market trends.

  • Data and Analytics:

Utilize data-driven insights to inform strategic recommendations and optimize campaign performance.

Stay informed about industry trends, emerging technologies, and new tools that can enhance the effectiveness of account planning processes.

  • Client Collaboration & Presentations:

Build and maintain strong relationships with clients, understanding their business goals, challenges, and market dynamics. Present strategic plans and insights in a compelling and persuasive manner.

Lead strategic discussions with clients, providing insights and recommendations that drive effective advertising strategies.

Effectively communicate the rationale behind strategic recommendations and demonstrate how they align with clients' business goals.



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