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Director-Performance Marketing
1 week ago
Performance Marketing:
Associate Director/Director
Seniority Level:
Senior Level (7-10Years)
Job Function :
Advertising, Strategy/PlanningEmployment Type:
Full TimeJob descriptionPosition SummaryWe are looking for you - The, Performance Marketing Director has ultimate accountability for the effectiveness of the entire Performance Marketing team.
As a performance media expert, this person will have expertise in an array of addressable paid advertising strategies that utilizes tech based buying and optimization tools to positively affect our client's ROI including search, display, social, mobile, local, Ecom and video.
This role will have an increasing focus on Demand Generation and Response Management as our clients look to monetize online.
This person should also understand the interplay and synergy between traditional and digital media and have the ability to build and scale an integrated team of performance practitioners.
The Director is responsible for leading the Execution teams of a large enterprise client's performance marketing accounts towards stated client and company objectives.
Account ManagementDevelops, manages, and monitors client service delivery executions of the assigned accountsOversees process development and execution managementAssures quality control of all media planning and implementationEnforces Best PracticesPrepares and presents annual financial plans and human resources plans
Performance MediaImplements Planning Process for the assigned accounts and holistic media planning across all digital disciplines paid search, display, social, native, video and EcomCoordinates efforts across different digital media channels to drive optimized recommendationsContinuously evaluate and improve upon all digital media opportunitiesAttend to client meetings as needed, interface as needed with executive level and middle management level on client side during meetings and presentationsParticipates in building and evolving the PM practice, vision and areas of expertiseUnderstands and expands business prospects by having a thorough understanding of all the services provided by the agency.
Team Leadership & DevelopmentEmbraces and encourages a culture based on team work, collaboration, and intellectual curiosityMotivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients' performance and business objectivesDrives adoption of stated account management best practices through example setting, positive reinforcement and behavioural correctionAssists in interviewing, hiring, training, mentoring, developing, and evaluating team membersConducts performance reviews and career path plans for direct reportsProvide training in cross media planning to their direct reports and bellow teamsSkillsAbility to forecast expected outcomes of Brand and ROI campaigns and manage spend accordinglyProven expertise with relevant platform tools (DoubleClick Bid Manager, Google AdWords tools, Facebook tools etc.), Media Research Tools (ComScore, GWI, TGI etc.)
QualificationsEducation:
Graduate/ Post Graduate Degree or related work experienceConcentration in Marketing, Finance, Digital Media, Accounting, or related field preferredGoogle and Facebook Blueprint Certified ProfessionalExtreme attention to detail with the ability to prioritize and execute in a fast-paced environment
What You Can Expect From Interactive Avenues
Interactive Avenue's vision is to make advertising more insightful to the brands.
We do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape.
It's important that we hire people whose values reflect those of our own:genuine, results-focused, daring and insightful.
As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging.
We believe these factors create a workplace where you can be yourself and do amazing work.-
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