Performance Marketing Role
2 weeks ago
Open Secret - Performance Open Secret:
Open Secret is a platform with a vision to make every Indian family snack better.
Powered by a strong operating team of strategists and marketers from Harvard Business School, IIM, and IIT with 40+ years of collective FMCG experience and backed by the strongest set of mentors and funded by prominent investors:
Ananta Capital, Sixth Sense, Matrix, Vijay Shekhar Sharma (Founder, Paytm), Kunal Bahl (Co-Founder, Snapdeal), Rohit Bansal (Co-Founder, Snapdeal) and Vivek Gambhir (Director and former CEO, Godrej Consumer Products).
The goal is to become the most preferred F&B platform for families by un-junking their favourite food & beverages. Open Secret is currently available through their website at, multiple ecommerce platforms, and across offline stores Pan India where they sell their entire range of un-junked snacks along with other partner brands including; Nutty Cookies, Nutty Chips, Flavoured Nuts, Nutty Shake Mixes , Chocolates, Nutty Spreads etc.
About the CEO and Co-Founder:
Ahana Gautam, CEO & Co-Founder at Open Secret, is an experienced operator with a passion to build and grow the biggest consumer brands in India. She is currently building Open Secret with a mission to make every Indian family snack better by un-junking their favorite food and beverages. She has a B.Tech from IIT Bombay and an MBA from Harvard Business School. Started her career at P&G where she worked across multiple functions - supply chain, finance and marketing. Ahana grew her passion for food brands at General Mills in the US where she launched natural and organic products.
About the job:
We are looking for a Growth Head with an intrapreneurial & growth mindset. A hustler who is data driven, can execute out of the box ideas. This role requires that the candidate has have high sense of ownership & capacity to function Scale traffic in a profitable fashion across performance marketing, affiliates, influencer and organic
- Work closely with digital agencies and brand marketing team for benchmarking and measurement to increase conversions, crosssell, drive platform specific influencer activities, and focus on upselling to increase the customer engagement via multiple digital channels, to help build a culture of continuous improvement, constant testing, and transparency
- Product listing, maintain price parity, analyzing customer performance and take actions towards improvisation.
- Lead all retention efforts across digital channels; CRM, telemarketing, etc.
- Work closely with the product and tech teams to optimise storefront and listings for conversion, basket building, and profitability
- Cocreate GTM for onboarded brands and categories along with the category managers to deliver on monthly revenue and growth targets
- Manage and grow a nimble and diverse team to deliver on above 12 years business and / or marketing experience in relevant startup and e commerce organisations
- Strong experience using performance marketing to drive traffic growth and brand awareness
- Strength working with cross functional teams in a high growth environment
- Worked on different live projects, web optimization. )
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