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Performance Marketing

3 months ago

Mumbai, Maharashtra, India Elevate Digital Full time

Job Title:
Performance Marketing Manager

We are looking for a dynamic Performance Marketing Manager to join our team.

The ideal candidate will develop, implement, and manage performance marketing campaigns on Meta (Facebook/Instagram) and Google Ads, focusing on customer acquisition, engagement, and retention through data-driven strategies.


Key Responsibilities:

  • Campaign Strategy & Planning:
  • Develop and execute performance marketing strategies across Meta and Google Ads.
  • Conduct market research and competitor analysis.
  • Campaign Management:
  • Set up, manage, and optimize campaigns on Meta and Google Ads.
  • Monitor campaign performance daily and adjust strategies for maximum ROI, CTR, and conversion rates.
  • Implement A/B testing and other testing frameworks.
  • Analytics & Reporting:
  • Track, analyze, and report on key performance metrics.
  • Use analytics tools to provide actionable insights.
  • Prepare regular reports for stakeholders.

Budget Management:

  • Manage and allocate budgets across channels.
  • Forecast and monitor budget spend.
  • Collaboration & Communication:
  • Work with the creative team to develop compelling ad creatives.
  • Collaborate with product, sales, and customer service teams.
  • Stay updated with industry trends and new advertising features.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 01 years of experience in performance marketing with Meta and Google Ads.
  • Proven track record of managing and optimizing largescale PPC campaigns.
  • Strong analytical skills and proficiency in Google Analytics, Google Tag Manager, Meta Ads Manager.
  • Excellent communication and presentation skills.
  • Certification in Google Ads and Meta Blueprint is a plus.

Preferred Skills:

  • Experience with other digital marketing channels (SEO, email marketing, affiliate marketing).
  • Knowledge of marketing automation tools and CRM systems.
  • Familiarity with data visualization tools.

What We Offer:

  • Competitive salary and benefits.
  • Opportunity to work with a creative team.
  • Professional growth and development.
  • Flexible working environment and support for worklife balance.
Join us to drive impactful performance marketing campaigns and achieve business objectives.