Performance Marketing

4 months ago


Mumbai, India Squish Town Full time

**About us**:
Squish town is India's First Aromatherapy Focused Brand. We hold a vibrant portfolio of thoughtfully curated formulas that are packed with 100% Natural Essential Oils. Squish town offers a unique range of Aromatherapy self-care products and an ever-expanding vision. We are here to spread smiles through the miles with our calming and relaxing products that will provide an easy fix of unwinding and down time to the fast-paced schedules we all have. It's Self-care for the mind, body and soul.

**Job Requirements**:

- Position: Performance Marketing Executive
- Industry: Personal Care & Lifestyle
- CTC: As per Industry Standards
- Educational Background: Marketing Preferable
- Work Experience: Prefer minimum 2 Years of experience

**Skills Required**:

- Develop and execute performance-based marketing strategies across various digital channels, with a focus on Google AdWords and Facebook Ads.
- Plan, optimize and manage paid advertising campaigns to maximize ROAS, customer acquition and revenue growth.
- Utilize marketing funnels (TOFU, MOFU, BOFU) to guide campaign strategies and drive customers through the conversion process.
- Monitor and analyse campaign performance data, providing regular reports and actionable insights to improve campaign effectiveness and ROI.
- Implement A/B testing and other optimization techniques to continually improve campaign performance and drive higher conversion rates.
- Stay up to date with industry trends, best practices, and emerging technologies in performance marketing, automation, and digital advertising.
- Collaborate with cross-functional teams, including creative, content, and analytics, to align marketing efforts and achieve business objectives.
- Manage marketing budgets effectively, allocating resources to campaigns that deliver the highest ROI.
- Leverage automation tools and platforms to streamline campaign management and drive operational efficiencies.
- Good Knowledge about E-Commerce & online market places.

You can directly call or Whats app me on **9833272475**

**Salary**: ₹20,000.00 - ₹35,000.00 per month

**Benefits**:

- Paid sick time
- Provident Fund

Schedule:

- Day shift

**Speak with the employer**
+91 7219460331



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