Group - Performance Marketing Role - B2C/F&B Industry

2 weeks ago


Mumbai, Maharashtra, India Champs Full time

General Job Qualifications:

  • Role will report directly to the CEO and Founder on a daytoday basis
  • Autonomous role with the opportunity to build a consumer brand across multiple digital channels
  • Inner creativity, core analytical marketing skills and attention to detail are the three most important criteria for a successful outcome to this role
  • Total work experience of 67 years with at least 34 years of relevant work experience in performance marketing
  • Candidate must be extremely organized, analytical, be able to multitask and have excellent attention to detail
  • Candidate must have extremely strong communication and interpersonal skills spoken English, & Hindi. Gujarati or Marathi is a plus but not mandatory
  • Knowledge of MS Office including Word, Advanced Excel and PowerPoint is mandatory

Performance Marketing Job Profile:

  • Prior experience of at least 34 years in Performance Marketing is mandatory
  • Candidate should ideally have worked in an F&B start up but if not, consumer brand performance marketing experience is mandatory
  • You will be responsible for scaling up the brand via sales on website, marketplaces and quick commerce platforms
  • You will be responsible for creating, coordinating and scaling sales via the use of static creatives, marketplace creatives and videos along with UGC videos
  • Candidate must be comfortable with Performance Marketing Metrics like ROAS, NPS, Customer Repeat %, LTV, CAC, DAU, MAU, Activation Rate
  • This position is KPI driven, output driven and above all, results oriented
  • Brainstorm, ideate, plan, coordinate and execute the performance marketing monthly plan
  • Work with photographers and videographers in conceptualizing product and stylized shoots
  • Ideate and curate social media content including videos/gifs/carousels/single image ads/static posts/reels/stories for Facebook and Instagram
  • Identify influencers that can work with the brand on promoting products and boosting top of the funnel marketing activities
  • Structure landing pages for advertisements and incorporate learnings from campaigns
  • Be the sole point of coordination between external vendors and the brand
  • Utilize SEO tools to optimize website traffic, content relevance and link popularity
  • Identify new vendors, partners and distribution channels with whom the brand can collaborate to boost sales
  • Work in close conjunction with operations team in cataloguing and listing products on marketplaces

D2C Website Job Profile:

  • Understand UI/UX for brand website and engage with website development team to update product, promotion and pricing information as and when required
  • Be familiar with terms like cart abandonment, repeat customer rate, customer retention rate, product return rate, gross margin and average order value
  • Manage the entire admin panel of the website including any kind of customization or feature development that may be required
  • Understand the working of various d2c tools like Gupshup, Moengage, Wigzo, Limechat for customer acquisition, customer engagement, retargeting and retention
  • Devise and execute email, SMS and WhatsApp marketing campaigns on a weekly basis

General Responsibilities:

  • Attend client events, exhibitions and trade shows and be the face of the company in these interactions
  • Hold daily and weekly focused sessions with all marketing stakeholders and communicate views and feedback to the Founder
  • Build a performance driven culture for future recruitment in marketing functions
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