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Planning Director
2 weeks ago
Roles & Responsibilities:
The role involves ensuring the development and execution of strategic plans aligned with clients' business objectives. Account Planning personnel collaborate closely with clients, account management teams, and creative departments to drive insights, identify market opportunities, and enhance clients' advertising campaigns.
Strategic Leadership & Planning:
- Establish strategic goals in line with agency objectives.
- Work alongside the Chief Strategy Officer and Office Head to shape the agency's strategic direction.
- Conduct thorough market research and analysis to uncover insights for effective advertising strategies.
Campaign Development:
- Lead the creation of strategic briefs guiding creative teams in developing impactful campaigns.
- Ensure alignment of plans with client objectives, target audience insights, and market trends.
Data and Analytics:
- Utilize data-driven insights to optimize campaign performance.
- Stay updated on industry trends, emerging technologies, and tools enhancing account planning processes.
Client Collaboration & Presentations:
- Establish and nurture strong client relationships understanding their goals and challenges.
- Present strategic plans and insights persuasively.
- Lead strategic discussions with clients, providing recommendations for effective advertising strategies.
People Management:
- Collaborate with Creative, Account Management, and Media teams to integrate strategic plans seamlessly.
Skills and Competencies
Required Qualifications and Experience:
- Degree in Marketing, Advertising, Business, or related field
- 12+ years experience in strategic planning within advertising
- Proficiency in data analytics and insights-driven decision-making
- In-depth knowledge of market research, consumer behavior, and advertising trends
- Strong leadership, interpersonal, and people management skills
- Creative and strategic thinking abilities for solving complex business challenges
- Excellent executive-level presentation and communication skills for client interactions.
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