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Manager - Channel Management

3 months ago

Mumbai, Maharashtra, India Nykaa Full time
Job Summary:

The Channel Management role for Amazon Marketplace at Nykaa will be responsible for managing and optimizing our product listings and sales on Amazon. This role requires a strategic thinker with a strong understanding of e-commerce, Amazon's algorithms, and data-driven decision-making. The ideal candidate will have experience in increasing sales, improving product visibility, and enhancing the overall customer experience on the Amazon platform.

Key Responsibilities:
  • Strategic Brand and Range Selection:
    • Analyse market trends and consumer preferences to strategically identify brands and product ranges suitable for listing on Amazon.
    • Collaborate with internal stakeholders such as brand managers, product development teams, and marketing teams to align brand strategies with Amazon's platform requirements and target audience.
  • Growth Strategy Execution on Amazon:
    • Develop and execute growth strategies tailored to Nykaa's presence on Amazon, ensuring alignment with overall business objectives.
    • Utilise marketing investments effectively to drive visibility, engagement, and conversion on the Amazon platform.
    • Implement tactics to enhance ratings, reviews, and overall brand reputation on Amazon.
    • Curate and optimise A+ content to improve product discoverability and conversion rates.
  • Vendor Model Evaluation:
    • Assess different vendor models available on Amazon, including 1P (Vendor Central) and 3P (Seller Central), to determine the most suitable approach for Nykaa's products.
    • Collaborate with Amazon account managers to negotiate terms, optimise operations, and maximise profitability under the chosen vendor model.
  • Performance Monitoring and Analysis:
    • Regularly monitor key performance metrics on Amazon, such as sales performance, traffic trends, conversion rates, and customer feedback.
    • Conduct in-depth analysis to identify opportunities for improvement and areas of optimisation within the Amazon channel.
    • Generate insights and actionable recommendations to drive continuous improvement and achieve growth targets.
Knowledge and Skill / Qualification Requirements:
  • Bachelor's degree in business administration, Marketing, or related field. MBA preferred.
  • Minimum of 3-4 years of experience on Amazon Platform and overall 6+ years of experience in channel management, preferably within the e-commerce sector, with a focus on Amazon.
  • Strong understanding of Amazon's platform dynamics, algorithms, and best practices.
  • Demonstrated success in driving growth and optimising performance metrics on Amazon.
  • Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
  • Exceptional communication and interpersonal skills, with the ability to collaborate effectively across cross-functional teams.
  • Detail-oriented with strong organisational and project management capabilities.