Head of Sales

2 weeks ago

India SENCE Recruit Full time
Job Description

Job overview: Our client an esteemed Asset Management Firm is seeking a dynamic and experienced Head of Sales & Marketing/Business Development to join their team. You will lead a dynamic team responsible for generating new business opportunities, cultivating client relationships, and executing strategic marketing initiatives to promote our services and products.

Key Responsibilities


• Develop and implement market-penetrating sales strategies tailored for Institutions, High Net Worth Individuals, and Retail Investors to drive business growth and market share.


• Build and nurture relationships with key stakeholders, including prospects, clients, and industry partners, to foster trust and credibility.


• Develop tailored investment solutions and pitch presentations to address clients' needs and objectives.


• Continually explore and open new sales channels to expand the firm's reach and customer base.


• Collaborate closely with the CEO and other stakeholders to align sales and marketing strategies with overall business objectives.


• Accompany the sales team on visits to key and potential clients as needed, fostering strong relationships and addressing client needs effectively.


• Develop and execute innovative marketing strategies to enhance brand awareness, differentiate our firm in the market, and generate inbound leads.


• Oversee the creation of marketing collateral, digital content, and advertising campaigns to effectively communicate our value proposition and investment offerings.


• Leverage market insights and competitive analysis to refine marketing messaging and positioning strategies.


• Use data-driven insights to inform strategic decision-making and optimize sales and marketing efforts.


• Provide strong leadership and mentorship to the sales and marketing team, fostering a culture of collaboration, accountability, and continuous improvement.


• Set clear performance expectations, monitor team performance, and provide regular feedback and coaching to drive results.


• Ensure timely and accurate reporting of sales activities, performance metrics, and market insights to senior management.


• Partner with internal stakeholders to develop product offerings, pricing strategies, and client servicing processes that meet market demand and drive client satisfaction.


• Drive and motivate the sales and marketing teams to achieve aggressive sales targets, providing guidance, support, and training as needed.


• Ensure timely and accurate reporting of sales activities and results to the CEO, providing insights and recommendations for improvement.

Requirements

Required Qualifications/Skills


• Bachelor's degree (minimum 2nd Class Upper) or HND (Upper Credit) in a Finance, or related field.


• Minimum of 8 years experience in marketing Investment Products in Nigeria.


• In-depth knowledge of the Asset Management Industry in Nigeria and products offered.


• Sound knowledge of Nigerian capital and money markets.


• Preferably registered with the Securities and Exchange Commission (SEC) as a sponsored individual.


• Evidence of a diverse network of clients within the Nigerian financial industry.


• Experience in digital marketing for a fintech company is desirable.


• Advanced proficiency in Microsoft PowerPoint, Excel, and Word for creating compelling presentations and documents.


• Proven track record of success in leadership roles within the asset management or financial services industry.


• Deep understanding of financial markets, investment products, and regulatory requirements, with a strong track record of driving business growth and profitability.


• Exceptional leadership skills, with the ability to inspire and motivate teams, build consensus, and drive results in a dynamic and competitive environment.


• Strong strategic thinking, analytical, and problem-solving skills, with the ability to anticipate trends, assess risks, and capitalise on opportunities.


• Excellent communication, negotiation, and interpersonal skills, with the ability to build relationships and influence key stakeholders at all levels.


• Ability to fluently articulate the value-add of our products to current and potential clients.

Requirements
Develop the organisation's corporate messaging to ensure consistency and alignment with brand values and business objectives. Craft compelling content including posts, images, videos and graphics that communicate the organisation's mission, vision and key messages. Develop and drive social media strategies to enhance the organisation's online presence and engage with key stakeholders. Build and nurture a community of followers, respond to comments, inquiries, and engage in conversations. Work closely with the marketing team to align communication strategies with marketing campaigns and promotional activities. Monitor, track, analyze and report on performance on social media platforms Identify customer trends to help with planning social media campaigns. Prepare and distribute internal communications to employees, keeping them informed and engaged with company news and updates. Support crisis communication efforts by providing timely and accurate information to stakeholders and managing communication channels effectively.

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