E-commerce Kam

2 weeks ago


Mumbai, Maharashtra, India Sun Pharmaceutical Industries Ltd Full time

Job Title:
Ecommerce Manager (KAM)

Function:
Consumer Healthcare

Key Responsibilities:

  • Achievement of Sales Objective (Revenue & PnL) for aligned ecommerce platforms
  • Measure & grow market share on aligned ecommerce platforms
  • Improve Performance Marketing Efficiency
  • Search Ads, AMS, FK PLA & PCA and visibility on platforms
  • Ideate, design & execute performance marketing & visibility interventions to drive growth
  • Manage and optimize content at the product, store, and campaign level
  • Track shifts and trends in performance to recommend necessary actions and optimizations
  • Audit assortment mix and channel mix to identify growth or expansion opportunities
  • Coordinate with brand stakeholders as well as external agencies to ensure timely adaptation & execution of campaigns/ programs
  • Customer relationship Build strong customer relationships
  • Operationally Manage PO & Inventory, fulfilment, handling distributor and platform
  • Growth of existing brand portfolio
  • Improve Ranking of brands
  • Monitor and improve SKU performance
  • Data Analysis of Sales, Brand consumer Insights and consumer trends
  • Competition tracking
  • JBP closure with key portals

Job Scope:

Internal Interactions (within the organization): Functional Heads, Category Heads, CnF agents, Supply Chain Team

External Interactions (outside the organization): E-Pharmacies, Distributors, Agency

Geographical Scope:
India

Job Requirements:

Educational Qualification:
Post graduation in marketing (preferably)

Skills:

Experience in handling online marketing activities
  • AMS, FK Ads and paid marketing
  • Handled big sale events like Big Billion Days or Prime Day from brand side
  • Well versed in listing, cataloguing & merchandising on AZ, FK and E-Pharmacies
  • To be able to work with general trade distributors and handle channel margins and claims
  • To be able to work with finance team to understand reconciliation
  • Demonstrated experience of growing ecommerce business across AZ, FK, Epharmacies and d2c channels

Experience:

8+ years of ecommerce experience in the following domains:

  • At least 3 years of handling ecommerce partners
  • Amazon, Flipkart and E-Pharmacies
  • At least 3 years of managing d2c brands/partners
  • Demonstrated experience of at least 3 years in category management (FMCG) Experience in handling online marketing activities
  • AMS, FK Ads and paid marketing
  • Prior FMCG experience (brand or category) is mandatory
  • Prior experience of working with ecommerce portals' backend
  • Vendor Central, Seller Central, Vendor Hub etc.


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