E-commerce Kam

6 months ago

Mumbai, India Sun Pharmaceutical Industries Ltd Full time

.Job Title: Ecommerce Manager (KAM)

Function: Consumer Healthcare

Key Responsibilities:

- Achievement of Sales Objective (Revenue & PnL) for aligned e-commerce platforms
- Measure & grow market share on aligned e-commerce platforms
- Improve Performance Marketing Efficiency - Search Ads, AMS, FK PLA & PCA and visibility on platforms
- Ideate, design & execute performance marketing & visibility interventions to drive growth
- Manage and optimize content at the product, store, and campaign level
- Track shifts and trends in performance to recommend necessary actions and optimizations
- Audit assortment mix and channel mix to identify growth or expansion opportunities
- Coordinate with brand stakeholders as well as external agencies to ensure timely adaptation & execution of campaigns/ programs
- Customer relationship Build strong customer relationships
- Operationally Manage PO & Inventory, fulfilment, handling distributor and platform
- Growth of existing brand portfolio
- Improve Ranking of brands
- Monitor and improve SKU performance
- Data Analysis of Sales, Brand consumer Insights and consumer trends
- Competition tracking
- JBP closure with key portals

**Job Scope**:
Internal Interactions (within the organization): Functional Heads, Category Heads, CnF agents, Supply Chain Team

External Interactions (outside the organization): E-Pharmacies, Distributors, Agency

Geographical Scope: India

**Job Requirements**:
Educational Qualification: Post graduation in marketing (preferably)

**Skills**:
Experience in handling online marketing activities - AMS, FK Ads and paid marketing
- Handled big sale events like Big Billion Days or Prime Day from brand side
- Well versed in listing, cataloguing & merchandising on AZ, FK and E-Pharmacies
- To be able to work with general trade distributors and handle channel margins and claims
- To be able to work with finance team to understand reconciliation
- Demonstrated experience of growing e-commerce business across AZ, FK, E-pharmacies and d2c channels

**Experience**:
8+ years of ecommerce experience in the following domains:

- At least 3 years of handling ecommerce partners - Amazon, Flipkart and E-Pharmacies
- At least 3 years of managing d2c brands/partners
- Demonstrated experience of at least 3 years in category management (FMCG) Experience in handling online marketing activities - AMS, FK Ads and paid marketing
- Prior FMCG experience (brand or category) is mandatory
- Prior experience of working with e-commerce portals’ backend - Vendor Central, Seller Central, Vendor Hub etc.

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