Key Account Manager E-Commerce

3 weeks ago

Bengaluru, Karnataka, India Popular Foods Co Full time

As a Key Account Manager for Ecommerce at Popular Essentials Inc. , you will be responsible for managing and growing e-commerce accounts while navigating the operational complexities of a family-owned business. This role requires a hands-on approach, including manual price tracking, assisting in warehouse operations, and directly managing customer relationships in a fast-paced environment where getting your hands dirty is part of the job.

Key Responsibilities
  • End-to-End Account Management & Business Growth:
    • Own and drive sales performance across key e-commerce platforms (Amazon, Flipkart, BigBasket, etc.).
    • Develop Joint Business Plans (JBP) with marketplace partners, aligning business goals.
    • Identify new opportunities for increasing revenue and expanding market share.
    • Manually track competitor pricing, promotions, and category trends to adjust strategies.
  • Hands-On Operational Support:
    • Work closely with the warehouse team—help unload shipments if needed, ensure inventory is managed efficiently.
    • Coordinate deliveries and appointment scheduling with marketplaces and logistics partners.
    • Support order processing and troubleshoot order fulfillment issues.
    • Maintain manual records where necessary, ensuring price accuracy, promotional tracking, and stock levels.
  • Sales, P&L, and Performance Management:
    • Optimize product listings, pricing, and promotions to drive conversions.
    • Ensure high-margin products are prioritized while negotiating Terms of Trade (TOT).
    • Monitor and improve e-commerce performance metrics, including fill rates, stock availability, and return rates.
  • Brand Visibility & Promotions:
    • Execute brand activations, cross-promotions, and visibility campaigns with ecommerce platforms.
    • Manage online advertising campaigns, including sponsored listings and seasonal promotions.
    • Work closely with marketing teams to ensure updated content and product images across platforms.
  • Financial & Budget Management:
    • Track ecommerce P&L manually, ensuring optimal spending on promotions and visibility.
    • Work with finance teams to reconcile payments, vendor invoices, and settlement disputes.
    • Ensure marketplace commissions, discounts, and promotional spends are well-accounted for.
  • Stakeholder & Relationship Management:
    • Build strong relationships with marketplace category managers and buyers.
    • Negotiate contracts, terms, and annual agreements with e-commerce partners.
    • Act as a bridge between sales, operations, and finance teams to ensure smooth execution.
  • Data, Reporting & Manual Record Keeping:
    • Maintain manual price sheets to track competitor pricing and promotional strategies.
    • Provide data-driven insights to management, even if collected manually from marketplaces.
    • Conduct market research to identify emerging trends and recommend strategic actions.
Key Qualifications & Skills
  • Education:
    • MBA/PGDM in Sales, Marketing, or Business Management, Finance (preferred but not mandatory).
  • Experience:
    • 3-7 years of experience in handling ecommerce accounts, preferably in a start-ups or high-involvement business.
    • Comfortable working in a manual process-driven environment with limited automation.
    • Prior experience managing e-commerce P&L, pricing, and promotions.
    • Experience with operational tasks such as inventory handling, warehouse coordination, and logistics management.
  • Skills & Competencies:
    • Ecommerce Sales & Strategy: Ability to drive online revenue and optimize sales channels.
    • Hands-on Operational Execution: Willingness to physically support warehouse tasks, track pricing manually, and handle real-world operational challenges.
    • Data Management & Analysis: Comfortable with manual reporting and tracking.
    • Commercial Acumen: Strong financial and negotiation skills for TOTs and budget planning.
    • Problem-Solving & Adaptability: Ability to juggle multiple roles in a dynamic family business.
    • People Skills: Strong relationship management with vendors, customers, and internal teams.

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