Senior Marketing Manager

Marketing Manager, Dermapuritys

Location: Delhi NCR

About Dermapuritys

Dermapuritys is a pioneering and rapidly growing skincare and beauty brand dedicated to providing innovative, high-quality products that empower individuals to achieve radiant and healthy skin. We are committed to blending scientific advancements with natural ingredients, creating solutions that cater to diverse skin needs. At Dermapuritys, we believe in beauty that is both effective and accessible, fostering confidence and well-being. Join our passionate team as we continue to redefine the standards of skincare excellence.

About the Role

We are seeking a dynamic and results-oriented Marketing Manager to lead our entire marketing function. This is a pivotal leadership position where you will be responsible for developing, implementing, and overseeing comprehensive marketing strategies that drive brand growth, enhance market presence, and achieve business objectives. You will manage a talented team and orchestrate integrated campaigns across all marketing spectrums: Above The Line (ATL), Below The Line (BTL), and Through The Line (TTL). If you are a strategic thinker with a proven track record in the beauty or FMCG industry and a passion for building brands, we encourage you to apply.

Key Responsibilities

• Strategic Leadership: Develop and execute annual and long-term marketing strategies and plans that align with Dermapuritys' overall business goals and market positioning.
• Team Management & Development: Lead, mentor, and inspire a high-performing marketing team, fostering a collaborative and innovative environment across digital marketing, content creation, public relations, and events.
• Budget Management: Effectively manage and optimize the marketing budget, ensuring maximum ROI on all marketing initiatives.
• Brand Management: Champion the Dermapuritys brand, ensuring consistent brand messaging, visual identity, and voice across all touchpoints to build strong brand awareness, perception, and loyalty.
• ATL Marketing: Plan, develop, and execute large-scale advertising campaigns across traditional and digital media channels, including but not limited to digital display, video, television, print, radio, and outdoor advertising.
• BTL Marketing: Design and implement targeted promotional activities such as in-store activations, product sampling, direct marketing campaigns, strategic partnerships, and consumer engagement events.
• TTL Marketing: Create and manage integrated marketing campaigns that seamlessly combine ATL and BTL elements, ensuring cohesive messaging and maximum impact across the entire customer journey.
• Digital Marketing Excellence: Oversee all digital marketing channels, including SEO, SEM, social media marketing, email marketing, influencer collaborations, and website content management, driving online visibility and engagement.
• Content Strategy: Guide the development of compelling, high-quality content across various platforms (blogs, social media, video, website) that resonates with our target audience and reinforces brand values.
• Market Research & Analysis: Conduct thorough market research, analyze industry trends, consumer behavior, and competitor activities to identify new opportunities and inform strategic decisions.
• Performance Tracking & Reporting: Define key performance indicators (KPIs), continuously monitor and analyze campaign performance, and provide regular, data-driven reports with actionable insights to optimize future strategies.
• Cross-functional Collaboration: Collaborate closely with sales, product development, R&D, and other internal departments to ensure integrated marketing efforts, successful product launches, and consistent brand messaging.

Qualifications & Experience

• Education: Bachelor's degree in Marketing, Business Administration, or a related field is required. An MBA is highly preferred.
• Experience: Minimum of 7 years of progressive experience in marketing, with at least 3-5 years in a leadership or managerial role. Prior experience within the beauty, skincare, cosmetics, FMCG, or healthcare marketing industry is strongly preferred. Experience with franchise marketing models is a significant plus.
• Expertise: Demonstrated expertise and a proven track record of successfully planning, executing, and measuring the effectiveness of ATL, BTL, and TTL marketing campaigns, including strategies for franchise growth and support.
• Skills: Exceptional strategic thinking and analytical capabilities, strong leadership and team-building skills, excellent written and verbal communication, superior project management abilities, and a deep understanding of current digital marketing trends and technologies.
• Industry Knowledge: A genuine passion for the beauty and skincare industry, coupled with a keen understanding of consumer behavior and market dynamics in this sector.

What We Offer

• A competitive salary and comprehensive benefits package.
• The opportunity to lead and shape the marketing direction of a growing and innovative beauty brand.
• A dynamic, collaborative, and supportive work environment.
• Significant opportunities for professional growth and development.
• The chance to make a tangible impact on Dermapuritys' success and market presence.

Apply Now

If you are a visionary marketing leader ready to make a significant impact, we invite you to join the Dermapuritys family. Please submit your resume and a cover letter detailing your relevant experience and why you are the ideal candidate for this role.