Area Growth Manager

3 weeks ago

Rajahmundry, Andhra Pradesh, India Panacea Biotec Full time

Role: AGM (Area Growth Manager)

Reporting: Regional Growth Manager (RGM)

Geography: Andhra Pradesh (AP)

Trade: General Trade (All REs)

Job Summary: The role encompasses end-to-end responsibility for Sales & Distribution in the area, the incumbent is accountable for ensuring product availability, and driving sales performance efficiently.

This includes Secondary & Primary management, Distributor management & Team Management.

1. Distribution Management

  • Strategising & implementation on Distributors, ( Mapping, Appointment and Operations).
  • Motivate channel partners for involved & evolved business.
  • ROI of the distributor
  • Process creation & adherence of timely supply to the retailers
  • Inventory management at Distributor & overall geography
  • Guardrails for stock condition
  • Secondary Claim management

2. Growth Management

  • Secondary & Primary management of the geography
  • Quarterly/ Monthly sales progression
  • Ensuring weekly flightening
  • Availability of all the SKUs
  • NPD development &growth
  • CFA management & Sales operation
  • Ensuring all Basics of distribution (Productivity, ECO, LPPC etc.)
  • Competition benchmarking
  • Tracking competition in the region

3. Spend Management

  • Channel specific Approach (RE specific)
  • Tradeload Planning to push volume and visibility.
  • Sales Return management

4. People Management

  • Creating healthy work environment across the region
  • Track expenses and ensure cost-effectiveness in the region
  • Work closely with Cross function (CFA/ HE/ Finance/ Marketing & other divisions)

Requirement for the role:

  • Minimum of 8 years of experience in sales & distribution in FMCG Industry
  • Indepth geography knowledge
  • Excellent analytical, problem-solving, and decision-making skills.
  • Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
  • Team management skills
  • Grievances management
  • Time Management

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