Senior Sales Executive

4 weeks ago

Balasore, India Sumraj Urja Full time

Job Description:


The Senior Sales Executive will be responsible for driving sales growth, building vendor & dealer networks, leading business development efforts, and mentoring junior sales staff. This role requires a strong sales background, leadership qualities, and the ability to close high-value deals in both B2B and B2C segments.


Key Responsibilities:


1. Sales & Business Development

  • Drive end-to-end sales activities: field sales, door-to-door outreach, indoor/outdoor promotions, and B2B vendor tie-ups.
  • Focus on high-value clients (industrial, institutional, and commercial projects).
  • Promote and sell Solar panels, inverters, and EPC solutions to both direct customers and through vendor networks.
  • Identify new business opportunities and ensure a consistent sales pipeline.
  • Achieve monthly, quarterly, and annual sales targets.


2. B2B Sales & Vendor Network Building

  • Build and manage relationships with vendors, distributors, electrical contractors, and dealers.
  • Negotiate and close bulk orders for panels and inverters.
  • Develop and manage a network of authorized sales personnel/agents who can sell products under Sumraj Urja’s banner.


3. Leadership & Team Development

  • Mentor and guide junior sales executives and support staff.
  • Conduct training sessions for newly appointed authorized sales agents.
  • Motivate the sales team towards achieving group targets and maintaining client satisfaction.


4. Marketing & Promotion

  • Represent the company in exhibitions, trade shows, awareness campaigns, and promotional events.
  • Plan and execute local marketing initiatives (print, digital, on-ground campaigns).
  • Work with management to design sales promotion schemes and offers.


5. Reporting & Strategy

  • Prepare sales reports, forecasts, and market analysis for management review.
  • Provide strategic inputs on pricing, product positioning, and competitor activity.
  • Collaborate with management to set realistic sales targets and growth plans.


Skills & Qualifications:


  • Experience: 3–7 years in sales (preferably in solar/renewables, energy, or electrical industries).
  • Proven record of achieving or exceeding sales targets.
  • Strong leadership & team management skills.
  • Excellent communication, negotiation, and relationship-building abilities.
  • Willingness to travel frequently for sales meetings and vendor development.
  • Graduate degree preferred (MBA/Marketing/Energy background is a plus).
  • Microsoft Office: 1 year (Preferred)


What We Offer:


  • Competitive fixed salary + higher commissions + performance bonuses.
  • Opportunity to work with India’s leading solar brand (Waaree Energies).
  • Leadership role with scope for career growth.
  • Hands-on exposure to the fast-growing solar industry and government subsidy projects.


Growth Path

This role is designed as a gateway to Sales Manager/Regional Manager positions as Sumraj Urja expands. A high performer will be entrusted with leading larger teams, handling multiple districts, and managing higher-value EPC projects.


Job Type: Full-time


Pay: From ₹17,000 per month (fixed salary) + attractive commissions on each closing.

[With successful closures, total earnings can go up to ₹1,00,000 per month.]

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